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American Marketing Association Journals Reference Style Examples


Cateora, Philip R. (1996), International Marketing, 2nd ed. Richard D. Irwin.

Menard, Scott (1995), Applied Logistic Regression Analysis. SAGE Publications.

Kendall, Maurice and Alan Stuart (1979), The Advanced Theory of Statistics, Vol. 2. Griffin.

NOTE: Publisher location is not required.

Book in a Series

Hausman, Jerry A. (1997), “Valuation of New Goods Under Perfect and Imperfect Competition,” in The Economics of New Goods, National Bureau of Economic Research Studies in Income and Wealth, Vol. 58, Timothy F. Bresnahan, and Robert J. Gordon, eds. University of Chicago Press, 209–47.

Journal Article

Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022), “The Power of Profanity: The Meaning and Impact of Swears Words in Word of Mouth,” Journal of Marketing Research, 59 (5), 908–25.

Özturan, Peren and Amir Grinstein (2022), “Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter,” Journal of International Marketing, 30 (3), 72–82.

Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), “Marketing in Technology-Intensive Markets: Toward a Conceptual Framework,” Journal of Marketing, 63 (Special Issue), 78–91.

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhyay (2003), “Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects,” Journal of Consumer Psychology, 13 (1–2), 161–70.

Brouard, Myriam, Katja H. Brunk, Mario Campana, Marlon Dalmoro, Marcia Christina Ferreira, Bernardo Figueiredo, Daiane Scaraboto, Olivier Sibai, Andrew N. Smith, and Meriam Belkhir (2023), “‘Upload Your Impact’: Can Digital Enclaves Enable Participation in Radicalized Markets?” Journal of Public Policy & Marketing, 42 (1), 56–73.

NOTE: If an article has more than 20 authors, list the first 20 followed by “, et al.”

Articles in Advance

If an article is published by a journal electronically ahead of the official publication date, use the posted publication date and include the DOI.

Hmurovic, Jillian, Cait Lamberton, and Kelly Goldsmith (2022), “Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail,” Journal of Marketing Research (published online July 26),


DeBerry-Spence, Benét, Akon Elizabeth, Mopelola Adelakun, and Hande Gunay (2013), “Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing,” Journal of Public Policy & Marketing, 32 (1, Suppl.), 6–15.

Online Journal

Smith, Robert W. and Joseph P. Redden (2020), “The Role of Holistic Processing in Simultaneous Consumption,” Journal of Experimental Social Psychology, 91,


Levine, Joshua (1997), “Liberté, Fraternité—But to Hell with Egalité!” Forbes, 159 (11), 80–89.

The Economist (1999), “Business: Infatuation’s End,” (September 25), 71–73.

Welles, G. (1986), “We’re in the Habit of Impulsive Buying,” USA Today (May 21), 1.

The Wall Street Journal (1997), “U.S. School Wins French Web Suit,” (June 10), 12A.

Two or More Works by Same Author(s) in Different Years

Cavusgil, S. Tamer and Shaoming Zou (1994), “Marketing Strategy–Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures,” Journal of Marketing, 58 (January), 1–21.

Cavusgil, S. Tamer, Shaoming Zou, and G.M. Naidu (1993), “Product and Promotion Adaptation in Export Venture: An Empirical Investigation,” Journal of International Business Studies, 24 (3), 479–506.

Two or More Works by Same Author(s) in the Same Year

Publications by the same author(s) in the same year are lettered to distinguish them. Note that the entries are arranged alphabetically.

Marketing Magazine (2000a), “Does Marketing Make a Good Life Better?” (January 2), A4.

Marketing Magazine (2000b), “Marketing Does Make a Good Life Better,” (January 3), A5.

Association/Organization as Author

United Nations (2015), “The Millennium Development Goals Report 2015,”

Part of Edited or Translated Work

Benjamin, Walter (1973), “Theses on the Philosophy of History,” in Illuminations, Harry Zohn, trans. Fontana, 245–55.

Nagle, Thomas T. and Kenneth Novak (1988), “The Role of Segmentation and Awareness in Explaining Variations in Price Markups,” in Issues in Pricing: Theory and Research, Timothy M. DeVinney, ed. Lexington Books, 313–32.

Burroughs, James E. (1996), “Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying,” in Advances in Consumer Research, Vol. 23, Kim P. Corfman and John G. Lynch Jr., eds. Association for Consumer Research, 463–69.

Chapter Cited

Dubin, Jeffrey A. (1998), “The Demand for Branded and Unbranded Products: An Econometric Method for Valuing Intangible Assets,” in Studies in Consumer Demand: Econometric Methods Applied to Market Data. Kluwer Academic Publishers, 140–200.

Press/News Release

Allstate Corporation (2009), “Allstate Recognized as One of America’s Best Corporate Citizens,” CSRwire, press release (March 6),


Thompson, Ross A. (1994), “Emotion Regulation: A Theme in Search of Definition,” in Monographs of the Society for Research in Child Development, Vol. 59, No. 2–3, Nathan A. Fox, ed. University of Chicago Press, 25–52.

Research Reports

Li, Larry and Tom Gleave (1998), “Longxi Machinery Works—Quality Improvement (A),” Case No. 9A98D001. Ivey Management Services.

Scott-Lewis, David (2001), “Strategic Sourcing + Reverse Auctioning: A Dynamic Duo – Part 1,” Research Report No. 1109, Meta Group (September 7).

Friedman, Jamie, Thomas P. Berquist, Chris Debiase, Steven Kahl, and Cheng Lim (2001), “Technology: B2B Software,” research report, Goldman Sachs (February 23).

Friedman, Jamie and Edward G. Michaels (1988), “A Business Is a Value Delivery System,” staff paper, McKinsey & Company.

Unpublished/Preprints/Working Papers

Dai, Tinglong and Shubhranshu Singh (2022), “Overdiagnosis and Undertesting for Infectious Diseases,” SSRN (October 27),

Norton, Michael I., Daniel Mochon, and Dan Ariely (2011), “The ‘IKEA Effect’: When Labor Leads to Love,” Harvard Business School Marketing Unit Working Paper No. 11-091, SSRN (March 4),

Chung, Henry F.L. (1999), “Analysis of Market Entry Strategies by New Zealand Companies Doing Business with Taiwan,” doctoral dissertation, Department of Marketing and International Business, School of Management, University of Waikato, Hamilton, New Zealand.

Dellarocas, Chrysanthos (2001), “Building Trust Online: The Design of Reliable Reputation Reporting Mechanisms for Online Trading Communities,” working paper, Sloan School of Management, Massachusetts Institute of Technology.

Kwerel, Evan and John Williams (2002), “A Proposal for a Rapid Transition to Market Allocation of Spectrum,” Working Paper No. 38, Office of Plans and Policy, Federal Communications Commission.


Knight Ridder/Tribune Business News (2002), “Spam E-Mails Prove Costly to Businesses, Casual Internet Users,” CNN IndustryWatch (January 6), http://cnniw.yellowbri….87981&ID=cnniw&scategory=Internet&.


If there is a publication date, please include that rather than an access date. If the website has only a copyright year listed or no date at all, then include the access date. Also include the access date if you need to cite a web reference that is no longer available.

United Nations (2022), “Take Action for the Sustainable Development Goals,” (accessed December 14, 2022),

NOTE: In running text, a passing reference to a website in general (not a specific online article) can be in parentheses, such as “we obtained the data on congressional districts by zip code from the U.S. House of Representatives website (” It is not necessary to include the URL if it would be obvious: “On the home page of the Honda website, the company …”. 

AMA journals follow Chicago Manual of Style in giving full URLs or DOIs rather than using third-party link-shortening services like However, first-party shortened links (provided by the publication itself) are OK, e.g.: 

Goldberg, Emma (2020), “Periods Don’t Stop for Pandemics, So She Brings Pads to Women in Need,” New York Times (April 5), 


Lewis, Christine J. (1999), “Harmonization, Mutual Recognition, and Equivalence: Labeling and Nutritional Requirements—How Much Information Is Necessary?” paper presented at Food and Agriculture Organization’s Conference on International Food Trade Beyond 2000: Science-Based Decisions, Harmonization, Equivalence and Mutual Recognition, Melbourne, Australia (October 11–15).

Zedillo, Ernesto (2002), discussion notes from “Development Opportunities from Doha,” a session within the Doha Development Agenda and Beyond, Geneva (April 29–May 1).

Conference Proceedings Published Online

Amblee, Naveen and Tung Bui (2007), “Freeware Downloads: An Empirical Investigation into the Impact of Expert and User Reviews on Demand for Digital Goods,” AMCIS 2007 Proceedings, 21,

Conference Proceedings Published in Book Format

Hu, Zhichao, Elahe Rahimtoroghi, Larissa Munishkina, Reid Swanson, and Marilyn A. Walker (2013), “Unsupervised Induction of Contingent Event Pairs from Film Scenes,” in Proceedings of Conference on Empirical Methods in Natural Language Processing (EMNLP). Association for Computational Linguistics, 369–79.

Personal Correspondence

Bauman, Karl E. (1997), Personal correspondence regarding “A Study of Cigarette Smoking Behavior Among Youth: Adolescent Questionnaire,” School of Public Health, Department of Maternal and Child Health, University of North Carolina, Chapel Hill.

Smith, Jane (2004), Personal email correspondence with Chief Executive Officer, The Best Co., regarding consumer preferences (June 19).

U.S. Government (Various)

Minnesota Department of Health (1991), Minnesota Tobacco-Use Prevention Initiative 1989–1990: A Report to the 1991 Legislature. Minnesota Department of Health.

Department of Commerce (2000), “Information Services, Chapter 26,” U.S. Industry and Trade Outlook 2000. National Technical Information Service.

Telecommunications Act (1996), Pub. Law No. 104-104, 110 Stat. 56 (codified at 47 U.S.C. §§ 151 et seq.).

Anticybersquatting Consumer Protection Act (1999), Pub. Law No. 106-113 (1999), codified at 15 U.S.C. § 1125(c).

Federal Trademark Dilution Act (1996), 15 U.S.C. § 1125(c).

“Draft Guidance for the Industry: Consumer-Directed Broadcast Advertisements” (1997), 62 Federal Register 43,171.

Court Cases (Various)

Reno, Attorney General of the United States, et al. v. American Civil Liberties Union, et al. (1997), U.S. 844.

America Online v. LCGM Inc. (1998), 46 F.Supp.2d 444 (E.D. Va.).

Central Hudson Gas & Electric v. Public Service Commission of New York (1980), 447 U.S. 557.

Ferguson v. Friendfinders, Inc. (2002), Cal. Sup. Ct. No. 307309 (1st Dist.).

Moser v. FCC (1995), 46 F.3d 970 (9th Cir.), cert. denied,115 Sup. Ct. 2615 (June 26).

International Association (Various)

Commission of the European Community (2002), “Proposal for a Directive of the European Parliament and of the Council Amending the Directive 2001/83/EC as Regards Traditional Herbal Medicinal Products,” Brussels (January 17).

Doha WTO Ministerial 2001, Ministerial Declaration, adopted on November 14 (accessed July 2, 2002), e/mindecle.htm.

European Community Directive (2000), “Presentation of Foodstuffs: Labelling, Presentation, and Advertising,” 2000/13/EC (March 20).