"4 Ways to Stay on Top of Your Digital Marketing Game" was originally published
by our friends at Mediabistro and is reposted here with permission.
Keep learning, networking and crowing about your own successes
With all the forms of digital marketing that are out there—mobile
apps and sites, podcasts, digital TV and radio and digitized versions of
traditional media—how can you stay ahead of the curve as digital
marketing evolves? The solution is to design your own ongoing education
one step at a time. That way, when the right job opens up, you’re at the
ready—with a whole slate of skills, connections and ideas to offer your
Read on for four great ways to get going.
1. Join a LinkedIn Group
For a director who’s aspiring to a C-level position, LinkedIn
is one of the best places to make connections. Nearly one quarter of
all Fortune 500 C-level execs have a profile there, and joining a group
is one of the fastest ways to handpick virtual mentors and role models
in your industry. A couple to try: Digital Marketing or Digital Marketing: Social Media, Search, Mobile and More.
2. Attend a Digital Marketing Conference
There’s a digital marketing conference for just about every skill and
niche, so pick the one that feeds your creativity and goals. Check out Pubcon for exposure to cutting-edge technology, new internet marketing strategies, social media marketing and more.
For a content creation deep dive, visit the Copyblogger Authority Rainmaker conference,
featuring a host of online marketing experts who cover topics like
design, content, traffic and conversion. Another great option is &Then (formerly DMA15), which brings a variety of marketing gurus together to share ideas and make connections.
3. Track Your Successes
You could be a leading digital marketer in your company, but with
nothing to prove it, you’re no different than your equally ambitious
co-workers. Whether you’re selling your own product on the side or
taking charge of an exceptionally challenging task at your day job, save
your stats, feedback, email correspondence and other documentation that
show you’re making a difference. Later, you’ll be able to leverage this
in a job interview to prove you’ve got what it takes to grow a brand
and connect with audiences.
4. Brush Up on Your Skills
Identify which of your skills need work, and hone them. A great way
to improve is by taking a class. One to try is Mediabistro’s online
course Fundamentals of Digital Marketing; you’ll learn how to integrate digital marketing into a brand’s overall strategy, develop a content strategy and more.
Media Bistro is a job board and career resource for media, marketing and advertising professionals.