2024
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Winter issue
The Power of Nostalgia
Featuring AMA Fellow Phil Kotler’s latest piece on the future of marketing
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spring issue
Generating Returns on DE&I Investment
Featuring results from the CMO Survey and marketing strategy insights from AMA journals
2023
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Winter Issue
BRANDING HAS MORE POWER THAN YOU MIGHT THINK
Featuring David Aaker’s four strategies that define the future of purpose-driven branding and “Can Marketing Prevent Radicalization?”
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Spring issue
MAKING DATA WORK FOR YOU
Featuring the Marketers Confidence Index results and a deep dive into the new Seven Big Problems book “Break the Wall: Why and How to Democratize Your Data”
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Summer issue
CUSTOMER-LED EXPERIENCE: WHEN THE CUSTOMER TAKES THE REINS
Featuring the latest research from AMA journals and “New Perspectives on Addressing Issues at the Intersection of Marketing and Society”
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fall issue
STRATEGY AND PLANNING
Featuring the latest Marketers’ Confidence Index results and a special Higher Education Marketing section
2022
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Winter Issue
THE POWER OF A STRONG BRAND NAME
Featuring, “What’s in a Brand Name?” and “When Customization in Luxury Brands Gets Too Personal”
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Spring Issue
UPDATING A CLASSIC
Featuring, “The State of Influencer Marketing in 2022” and “How Do You Feel? Marketing to the Stigmatized”
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Summer Issue
POWER COUPLE
Featuring, “Brand and Demand Marketing: The New Power Couple” and “Gift or Donation?”
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FALL ISSUE
SELLING HEALTH & WELL-BEING
Featuring, “Think It Over: Technology Adoption Done Well Allows Humans to Do What We Do Best”
2021
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Winter Issue
THE END OF THE WORLD AS WE KNOW IT
Featuring, “Content Marketing and Advertising Trends Amid the Pandemic”
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Spring Issue
BETTER MARKETING BETTER WORLD
Featuring, “Better Marketing, Better World” and “The Benefits of a Nurtured Giving Tree”
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SUMMER Issue
ONE NATION, DIVISIBLE
Featuring, “Marketers Reluctant to Promote National Unity” and “Multitouch Attribution in the Customer Purchase Journey”
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Fall Issue
LOST IN THE HAYSTACK
Featuring, “Five Things CMOs Should Understand About Market Research” and “The Mythology Behind Totemic Brands.”
2020
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Spring Issue
OLD TRICKS NEW NAME
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Summer Issue
CALL AND RESPONSIVE
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FALL ISSUE
HOME IS WHERE THE AD IS
2019
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JANUARY ISSUE
2019 MARKETING PREDICTIONS
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FEBRUARY ISSUE
THE DESIGN ISSUE
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MARCH ISSUE
MAKE THEM THINK BEFORE THEY CHOOSE
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April Issue
YOUR SWAG IS GETTING SCRAPPED
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MAY ISSUE
THE CAREER ISSUE
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JUNE/JULY Issue
HOW YOU VOTE IS HOW YOU BUY
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AUGUST ISSUE
CHRONIC MISPERCEPTION
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SEPTEMBER ISSUE
MY BIG BURLY HUSBAND LOVES THESE!
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OCTOBER ISSUE
4 UNDER 40
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2018
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January Issue
WHY WE BUY WHAT WE BUY
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February Issue
THE INSIGHTS ISSUE
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MARCH issue
TAKING THE EMOTION OUT OF NONPROFITS
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APRIL ISSUE
INSIDE THE WALLED GARDEN
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MAY ISSUE
THE CAREER ISSUE
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JUNE/JULY Issue
THE 2018 AMA GOLD TOP 50 REPORT
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AUGUST ISSUE
THE HIGHER EDUCATION ISSUE
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September Issue
THE FUTURE OF CUSTOMER EXPERIENCE
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OCTOBER ISSUE
4 UNDER 40 EMERGING LEADERS
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2017
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January Issue
THE ROBOTS ARE HERE
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FEBRUARY ISSUE
THE ANALYTICS ISSUE
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MARCH Issue
THE WAY WE WORK
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APRIL/may Issue
THE HUMAN SIDE OF SOCIAL MEDIA
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June Issue
THE 2017 AMA GOLD TOP 50 REPORT
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JULY Issue
THE NONPROFIT ISSUE
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August Issue
THE WORLD IS SHRINKING
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September Issue
CX, UX & REATIL's EXISTENTIAL CRISIS
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October Issue
THE 2017 AMA TOP 25 GOLD GLOBAL REPORT
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NOVEMEBER/DECEMBER ISSUE
THE HIGHER ED ISSUE
2016
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January Issue
ADVERTISING IN 2016
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February Issue
THE DATA & ANALYTICS ISSUE
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march issue
THE CAREER ISSUE
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April Issue
THE SEVEN BIG PROBLEMS IN MARKETING
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may issue
REEBOK'S REFIT
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june issue
THE 2016 AMA GOLD TOP 50 REPORT
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July/august issue
THE GLOBAL ISSUE
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september issue
THE CUSTOMER EXPERIENCE ISSUE
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october issue
THE 2016 AMA GOLD GLOBAL TOP 25 REPORT
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november/december issue
THE HIGHER EDUCATION ISSUE