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Marketing and Public Policy Conference Brings Together Marketing Practitioners, Policymakers and Academics in Washington, DC

Marketing and Public Policy Conference Brings Together Marketing Practitioners, Policymakers and Academics in Washington, DC

American Marketing Association Marketing and Public Policy Conference June 6 – 8, 2024

Chicago, IL— The American Marketing Association (AMA) will convene the 2024 Marketing and Public Policy Conference in Washington, DC, June 6 – 8, 2024.

“We are thrilled to host AMA’s Marketing and Public Policy Conference in Washington, DC to bring together policymakers, government relations professionals and academics on the cutting edge of research to share the best thinking in public policy theory and practice,”  said Bennie F. Johnson, CEO of the AMA. “This event is crucial for fostering dialogue between marketers, policymakers, and academics on the pivotal role marketing plays in shaping public policy and driving sustainable change.” 

The conference will take place June 6 – 8, 2024 at Eaton DC located at 1201 K Street NW, Washington, DC 20005. Registration and conference information is here.

AMA is excited also to welcome keynotes speakers, Stacey Anderson, Legal Policy Analyst, The Innocence Project and Marvin Anderson, Chief, Hanover, Virginia Fire Department; Board of Directors, The Innocence Project. Founded in 1992, the Innocence Project has been at the forefront of criminal justice reform, using DNA and other scientific advancements to prove wrongful conviction. Since the organization’s inception, The Innocence Project has helped to free or exonerate hundreds of wrongfully convicted people, pass transformative state laws and federal reforms, and advance the innocence movement.

Additional Conference Highlights

  • Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research » Dr. Dana Alden, Dr. Jeremy Kees, Dr. Beth Vallen, Dr. Hongjun Ye
  • Does Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates » Mr. Simon Kim, Dr. TI Tongil Kim, Dr. Tae Jung Yoon
  • Equity or Immorality? How Political Ideology Shapes Response to the Depiction of Historically Underrepresented Identities in Marketing Communications » Mr. Cory Haltman, Ms. Jianna Jin, Dr. Grant Donnelly, Dr. Rebecca Reczek
  • The Environmental Impact of AI on Consumer Choices » Dr. Samaneh Torkzadeh, Mr. Julian Schemm, Mr. Jordan Schemm, Ms. Mikaella Hosin 
  • Personalized Marketing and Privacy Risks » Dr. Samaneh Torkzadeh, Ms. Laci Johnson, Mr. John Akinsanya
  • The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion » Prof. Ingrid Martin, Prof. David Stewart, Prof. Ron Hill, Dr. Marlys Mason, Ms. Jan Pappalardo, Prof. Debra Ringold

Addressing the dynamic relationship between marketing and the public interest, AMA’s Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each peer-reviewed issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including issues on innovation, economic development, globalization, ecology, safety and security, nutrition and health, consumer vulnerability and protection, ethics and social responsibility, regulation and deregulation, antitrust, privacy, and intellectual property. 

AMA’s Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, and is the basis for the information that will be presented at the 2024 Marketing and Public Policy Conference. AMA will bring together policymakers, government relations professionals and academics on the cutting edge of research to share the newest and best in public policy theory and practice at this conference. 

More information about the conference, speakers, the agenda, and registration information is available at AMA.org. If you are interested in attending as a member of the media, please reach out to Amy Gwiazdowski.