Skip to Content Skip to Footer
Marketing and Policy Research Honored at the 2024 AMA Marketing and Public Policy Conference

Marketing and Policy Research Honored at the 2024 AMA Marketing and Public Policy Conference

Emerging Scholar, Lifetime Achievement Award, Thomas C. Kinnear/Journal of Public Policy & Marketing Award Presented

Chicago, IL—The American Marketing Association (AMA) honored an emerging scholar and award-winning papers, celebrated the winners of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award, and recognized the winner of this year’s Lifetime Achievement Award for their scholarship. The awards were presented at the 2024 AMA Marketing and Public Policy Conference in Washington, DC.

This year, AMA presented the following awards at the public policy conference:

AMA’s Marketing and Society Special Interest Groups Named Srinivas Venugopal as 2024 Emerging Scholar

The Marketing and Society Special Interest Group of the AMA is pleased to announce Srinivas Venugopal as this year’s Emerging Scholar Award winner.

Venugopal is an Associate Professor of Marketing and the Donald and Gabrielle McCree Endowed Professor at the University of Vermont. Venugopal was chosen for his rigorous scholarship on entrepreneurship and consumption in subsistence marketplaces, in poverty contexts. In particular, his research identifies transformative solutions for improving the well-being of those living in poverty. He has 19 articles on this topic in reputed academic journals such as Journal of Product Innovation Management, Journal of Business Ethics, Journal of Public Policy & Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Theory, Journal of Consumer Affairs, and Journal of Macromarketing.

In addition, Venugopal has run an education-focused social enterprise, Diya, operating in subsistence communities of South India for the last 19 years. This enterprise allows for Venugopal to have ongoing relational engagement in local communities that allow his research to identify threats to their well-being and implement programs to enhance subsistence consumers’ well-being. A key characteristic that sets his research apart is a bottom-up approach that privileges the voices of individuals living in subsistence contexts. His work has been recognized with the AMA-EBSCO award for Responsible Research in Marketing in 2023. Beyond his research, Venugopal contributes to the field with his service on the Editorial Review Boards for the Journal of Macromarketing and the Journal of Consumer Affairs. He also served as an Advisory Board member for Transformative Consumer Research.

Researchers like Venugopal advance our field and substantively demonstrate how our work can better our society for the most vulnerable consumers. His work exemplifies how marketing research can advance societal issues.

Clifford J. Shultz, II, Professor and Charles H. Kellstadt Chair at Loyola University Chicago, Presented the Marketing and Society Special Interest Group Lifetime Achievement Award 

Shultz exemplifies the ideals of the MASSIG, focusing his scholarship on transforming/devastated/recovering markets and economies truly makes a worldwide impact. He has published a staggering 80 refereed journal articles and 170 other published works in prestigious journals such as the Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Macromarketing, European Journal of Marketing, Journal of Business Research, Journal of International Marketing and the Journal of Consumer Research. He has received numerous accolades for his research, including the coveted Thomas C. Kinnear award for work in the Journal of Public Policy & Marketing (1999) and the Charles Slater award for work published in the Journal of Macromarketing (2015 and 2022). In addition, much of his research receives external funding from organizations such as the National Geographic Society, United Nations, World Bank, Procter and Gamble, USAID, USDA, and others.

His research in Vietnam, Cambodia, and other parts of Southeast Asia, Latin America, and the Balkans is not only theoretically important, it is impactful to governments, non-profits, commercial firms, and citizens in transitioning economies. He frequently gives invited lectures at other universities and to governmental and non-governmental organizations, both nationally and internationally. Truly, the breadth of his research impact is astounding, with research spanning the globe (Hanoi, Vietnam; Rijeka, Croatia; Sulaimani, Iraq; Leipzig, Germany; Cordoba, Spain; Medellin, Colombia; Johannesburg, South Africa; Perth, Australia), as evidenced by his Fulbright appointments, research fellowships, and distinguished visiting-professorships.

Beyond his research, Shultz is a generous mentor and servant leader with an impressive record of service to the field serving two terms as Editor for the Journal of Macromarketing where he continues to serve as an Associate Editor. He also serves as an Associate Editor for the Journal of Public Policy & Marketing and serves on the Editorial Review Boards of numerous other journals.

Shultz’s work truly has made the world a better place through his professional and personal endeavors and he continues to be a pioneering force in the marketing field. 

Brenda M. Derby Memorial Award for Best Doctoral Student Paper

This award recognizes an outstanding doctoral student who demonstrates excellence as an emerging policy researcher. The award honors a strong advocate of the public policy and marketing sub-discipline.

The paper, “When Preventing Death Is Stigmatized: The Case of Narcan (Naloxone HCI),” was awarded the Brenda M. Derby Memorial Award. 

Congratulations to the authors:

  • Siti Suwanda, West Virginia University 
  • Emily Tanner, West Virginia University
  • M. Paula Fitzgerald, West Virginia University
  • Matthew Sarkees, West Virginia University

Best Paper Award—Navigating the Consumer Journey While Hijacked, Blindfolded and Handcuffed

The recipient of this award is selected by the conference co-chairs as the best overall competitive paper that was accepted to the conference. The winners of this award are recognized as an outstanding researcher and advocate of the public police and marketing sub-discipline.

The paper, “Navigating the Consumer Journey While Hijacked, Blindfolded and Handcuffed,” was presented with the Best Paper Award. 

Congratulations to the authors: 

  • Ann Mirabito, Baylor University
  • Justine Farrell, University of San Diego
  • Jane Machin, Willamette University
  • Elizabeth Crosby, University of Wisconsin–LaCrosse
  • Natalie Adkins, Drake University

2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award

Named after the Journal of Public Policy & Marketing’s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period. Journal of Public Policy & Marketing Editors Jeremy Kees and Beth Vallen oversaw the selection process.

The 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award was awarded to the paper, “Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being.” 

Congratulations to the authors: 

  • Eva Kipnis, University of Bradford
  • Catherine Demangeot, IESEG School of Management
  • Chris Pullig, Baylor University
  • Samantha N.N. Cross, Iowa State University
  • Charles Chi Cui, University of Westminster
  • Cristina Galalae, University of Leicester
  • Shauna Kearney, Birmingham City University
  • Tana Cristina Licsandru, Queen Mary University of London
  • Carlo Mari, University of Molise
  • Verónica Martín Ruiz, University of Massachusetts Amherst
  • Samantha Swanepoel, Ampath Laboratories
  • Lizette Vorster, Northumbria University
  • And the late Jerome D. Williams, Rutgers University

From the authors:

“We are delighted and grateful to receive the 2024 Kinnear Award for our study identifying directions for the systematic advancement of Diversity and Inclusion Engaged Marketing. It is an honor to add this effort by our Multicultural Marketplaces Network to the outstanding prior works spotlighting the critical role of the marketplace as an arena translating the ethos of Diversity, Equity and Inclusion (DEI) into actions.


The drive toward fostering inclusive societies is challenged as it has never been before. We thank our study contributors for generously sharing insights into the barriers they experience in embedding DEI as a core tenet of marketing. We are inspired by the determination of these professionals to accelerate this work. It has been a privilege to co-create the vision of consolidating capacity through collaboration between marketing researchers, educators, and practitioners. We hope that this research will encourage more collaborative work advancing Diversity and Inclusion Engaged Marketing, facilitated by public policy initiatives recognizing its social impact and value.


We thank the Transformative Consumer Research movement for enabling our alliance as a multidisciplinary, multicultural, and international network of scholars with a shared passion for advancing well-being in multicultural marketplaces. A special recognition also goes to the JPP&M editors and review team for their encouragement and support of our work. Finally, in achieving this recognition, we celebrate the memory of our late colleagues: this article’s coauthor and network member, Jerome D. Williams, who inspired the broad perspective on policy development adopted in the paper; and Geraldine “Gerri” Henderson who contributed to the development of the perspectives presented in the paper in earlier collaborations.”

Read more about the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award.