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AMA International Collegiate Conference to Take Over New Orleans

AMA International Collegiate Conference to Take Over New Orleans

The American Marketing Association welcomes students and faculty to New Orleans for competition and connection

Chicago, IL—The 2024 AMA International Collegiate Conference is back in New Orleans with an exciting theme—Ready to Launch. The 2024 conference will be full of engaging experiences, opportunities to make connections, thrilling competitions, and inspiring keynotes. 

Starting with the opening parade of AMA chapters—the largest pep rally for marketing in the world—this conference is filled with opportunities for students to develop professional skills and build a network. Additionally, hundreds of students will have the opportunity to compete in several competitive events including AMA Sales, Perfect Pitch, Marketing Strategy, Marketplace Simulation, and the Chapter T-Shirt competition. A new competition is the ICC Design Lab Marketing Challenge where AMA has partnered with the Downtown Development District in New Orleans to have students develop a creative marketing strategy plan for a local business.

Dates and Location

The conference will take place April 11-13, 2024 at the Sheraton New Orleans, 500 Canal Street, New Orleans, LA 70130


Agenda and list of speakers is available at

  • Chris Epple, Vice President of Marketing for HARMAN
  • Bennie F. Johnson, Chief Executive Officer of the American Marketing Association
  • Jenn Bane, author, producer and the creative director of M. Harris & Co.
  • Vannesia Darby, Shondaland
  • Elizabeth (Liza) Goldstone,Account Manager at Google, specializing in Advertising Sales
  • Julia Silverman Dinhofer, Senior Manager, Club Marketing, Major League Soccer

Competition Highlights

AMA hosts several competitions for students to showcase talents, build presentation skills, and position themselves for their first jobs in the marketing field. More about the competitions:

  • Case Competition Finals: The 2024 Case Competition finalists will have the opportunity to showcase their talents and compete for First Place, in front of judges from The Sheth Foundation.
  • Marketing Strategy Competition: The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge their wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to develop a case solution.
  • Perfect Pitch Competition: The AMA Perfect Pitch Competition is a 90-second interview in which you position yourself as being “right for the job.”
  • AMA Sales Competition: An opportunity for students to compete one-on-one against other marketing students and showcase their ability to close a sale.


AMA will announce several award winners at this year’s event including:

  • Hugh G. Wales Advisor of the Year
  • Student Marketer of Year
  • Lifetime Achievement Award

Scholarship recipients will be recognized for the following:

  • Diversity Leadership Scholarship
  • Robert DeLay Social Impact Scholarship
  • Stryker Buoncristiano Scholarship
  • Lee Epstein Scholarship
  • EBSCO Student Scholar Award

Additionally, we will be announcing our Top 25 Chapters, Platinum Chapters, and International Chapters of the Year.

To learn more about AMA’s 2024 International Collegiate Conference or to register for this exciting event, please visit