About the Course
The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It’s hard for any social media manager to keep up!
So join us to dive into the new and emerging content themes set to skyrocket in 2026. We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience. Plus, throughout the training, we’ll showcase the best-in-class examples of early adopter brands across industries to help inspire you for the year ahead.
Skill Level: Intermediate
What You’ll Learn
- Discover the latest social media statistics and user data for 2026
- Learn about new platform features and what this could mean for your brand
- Understand the latest algorithm changes and how this will impact your content strategy
- Explore best-in-class examples of brands innovating in social media and learn how to adopt key principles to engage your audience
Course Content
- AI Content Overload
- Community First Platforms
- Search Everywhere Optimization
- Relationship Marketing
- Generation Alpha Reshapes Social Media
- Pay to Play
- Build in Public
- End of Microtargeting
Meet Your Instructor
Alison Battisby
Social Media Trainer and Founder of Avocado Social
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.
Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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