Marketers know that the traditional linear funnel and looping decision journey do not accurately reflect a true buyer’s journey, but we’ve struggled to find a better model to create content and campaigns.
To create a journey that builds trust and converts buyers, we need to treat the journey like a playground, allowing people to enter and exit as they please, consume content in any order, and use content the ”wrong“ way.
Learn how to:
– Use content content depths create a playground-style journey
– Match CTAs to intent to optimize the experience
– Measure and understand an omni-channel journey
What You’ll Learn
- Use content depths to understand key narratives
- Understand intent and how to match assets, channels, and CTAs in an audience-centric journey
- Understand leading and lagging indicators to properly measure the buyer’s journey
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.