This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset.
Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.
What You’ll Learn
- Understanding what shapes generations and their unique cohort cultures
- Identifying deeper aspects of Millennial and Gen Z cohort cultures
- Refine messaging and communication methods to better connect with and align with Millennial and Gen Z cohorts
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.