Whether adopting new technology or adapting to a drastic shift in an organization’s core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown.
This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization.
What You’ll Learn
- Discuss organizational change and the forms it can take
- Describe Kotter’s Eight Step Process recommended for implementing change successfully
- Outline Lewin’s model of change and discuss its limitations
- Identify the factors a leader or manager can employ to promote change
- Outline the change initiative planning process
- Explain the role of a leader in communicating change
- Discuss methods to foster participation
- Discuss the underpinnings of resistance to change and how to overcome it
- Discuss other models of change management (ADKAR, GE CAP, Cisco Change Roadmap)
- Match change management models to specific scenarios
- Understand strategic change and mastering a changing environment
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.