About the Course
Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals.
You’ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools to measure program effectiveness. Through real-life case studies and interactive activities, you’ll learn to design meaningful metrics and tell compelling stories with data to drive decision-making.
This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.
What You’ll Learn
- Explain how a theory of change informs measurements
- Explain how to develop and implement an evaluation framework
- Describe how a small organization can use measurement to improve
- Describe the advantages and disadvantages of KPIs
- Explain the importance of measuring your campaign’s effectiveness and list the major performance metrics
- Explain the steps of creating a strategic plan based on data analytics
- Explain the steps of creating a story-based presentation of data
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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certificate program
Certificate in Data Analytics
Gain an overview of topics in statistics and their applications in various fields.
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.