Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges.
The course also examines how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.
What You’ll Learn
- Describe the basis of creativity
- Explain the uses of different creative tools
- Employ creative tools like reversal, random input, and mind mapping
- Describe the key characteristics of creativity
- Assess the issues surrounding the measurement of creativity
- Outline the key factors for an innovative organization
- Discuss the barriers to innovation
- Explain the differences between incremental, semi-radical, and radical innovation
- Describe internal innovation tools such as idea champions, idea incubators, and new venture teams
- Explain the process of moving from idea to commercialization
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.