What You’ll Learn
- Describe the factors that make people resist change
- Identify the principles of change
- Explain the importance of change resilience
- Define the roadmap to change
- Identify tools to facilitate change
- Identify the key roles in change management
- Develop power and influence maps to describe relationships
- Understand the strategies of working with different stakeholders
- Identify system factors that enable or prevent change
- Develop strategies to encourage systems thinking
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
Change Management is a framework to methodically implement organizational change and prepare stakeholders for such change. Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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