Struggling to translate your content strategy into daily team output? Need to scale your content operation without becoming the bottleneck? Want consistent brand voice across all channels and creators?
This course delivers a practical governance framework that actually works. You’ll learn to:
> Document clear roles and responsibilities
> Create efficient content workflows
> Codify your brand voice to ensure consistency
> Build systems that enable collaboration and growth
Through real-world examples and interactive exercises, you’ll identify gaps in your current approach and leave with actionable tools to create sustainable governance systems that scale with your content program.
Perfect for content leaders managing growing teams or those navigating cross-functional content challenges. Align your content operations with business goals while future-proofing for what’s next.
What You’ll Learn
- Understand what content governance is—and what it’s not—and why it’s essential for scaling content operations in a rapidly evolving landscape.
- Identify and prioritize the foundational components of a governance framework tailored to their team size, structure, and goals.
- Evaluate gaps in their current governance approach using real-world frameworks and examples.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.