About the Course
It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?
No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.
Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.
What You’ll Learn
- How to use technologies (including AI) to help improve your understanding of your customers
- What you need to build your toolkit for personalization
- Why data improves emotional resonance with your customers
- How to use community to improve customer data
- How to increase customer lifetime value through a strategic approach to data
- How to build an internal culture built on your data-driven strategy
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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Certificate in Data Analytics
Gain an overview of topics in statistics and their applications in various fields.
Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.