O'Dell Award Renamed Weitz-Winer-O'Dell Award

Barton A. Weitz was an emeritus professor of Marketing at the University of Florida where he was also the founding director of the Miller Retail Center. A globally recognized authority, Weitz’s research incorporated many topics within the discipline, but he became most recognized for his work in retail research. In honor of his outstanding research Weitz received the AMA’s MSI/Root Award, the AMA IOSIG’s Stern Award, and three AMA SIG lifetime achievement awards. Weitz served the American Marketing Association as editor of the Journal of Marketing Research, was a member of the Task Force on the Development of Marketing Thought, and served a one-year term as chair of the AMA Board of Directors in 2002. He previously was on the faculties of the University of California at Los Angeles and University of Pennsylvania. He earned a BSEE degree from MIT and an MBA and PhD from Stanford University.

Russell S. Winer is the William Joyce Professor of Marketing at New York University. A leading scholar in the study of customer relationship management, Winer’s research has crossed the discipline exploring the intersection of technology and marketing. Among his accomplishments, Professor Winer served two terms as the editor of the Journal of Marketing Research, is a past Executive Director of the Marketing Science Institute, is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association. He was named the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator award in 2011. He has previously been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University.