Just for Members
Every week, AMA members get access to a new perk like a training video, toolkit or exclusive content. Many of these are available for a limited time or are special partnerships, so make sure to take advantage of these benefits when you see them.
This Week’s Perk
Paid Media Spend Forecasting Spreadsheet
The Paid Media Spend Forecasting Spreadsheet allows organizations like yours to estimate how much budget they need to deliver on their goals for paid media channels. Depending on business type and objective, you can choose either e-commerce or leads/sign-ups as the budget forecast template, predicting average order values or conversion rates for each paid channel.
Active Perks from Previous Weeks
Marketing News Quarterly Fall Issue
Dive-in to the latest issue of Marketing News Quarterly for insights on marketing leadership, design thinking, trending academic studies and how best to parse big data.
SEO 101 Training
In this three-hour SEO 101 virtual training, we cover important fundamentals and core elements of organic search. You’ll learn what it tasks to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm.
You’ll get tips for how to start small as well as the tools to build your SEO strategy.
This SEO 101 training was $89 as a live virtual event but is free for members in an on-demand format until November 1, 2021.
E-Commerce PPC Tracking Tool
Digital advertising is a crucial plank of any marketing strategy. But understanding how your pay-per-click (PPC) ads are working can be confusing and time-consuming.
This AMA Membership Perk is here to help! The e-commerce tracking tool is a preformatted Excel file that will help give you clarity on your budget, performance and how many leads you’ll need to reach your goals.
This tool is a resource provided to attendees of our upcoming Optimizing Pay-Per-Click virtual training (where you can get the best pricing), but we were able to score the hook-up to give it to AMA members for free.
New Marketers’ Confidence Index Data
Marketer optimism has reached its highest level in the past five years.
See all the latest results from the Marketers’ Confidence Index done in partnership with our friends at Kantar.
Gamification Technology Overview
The Gamification Technology Overview provides a look at the platforms and tools that enable modern marketing organizations to make effective decisions about gamification solutions that best fit their broader customer engagement strategy.
Community-Based Marketing Presentation
“Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing” provides an introduction to community-based social marketing. You’ll learn the five steps of this strategy and review case studies showing its application.
This presentation was originally given as a keynote to registrants of the 2021 AMA Marketing and Public Policy Conference, but is being provided free on-demand to all AMA members.
Advocacy and Loyalty Technology Overview
Most sales and marketing professionals will acknowledge that some of the best-qualified leads and easiest sales to close come from word-of-mouth referrals.
The old school of thought about customer loyalty and advocacy was that it occurred organically after a company provided a delightful experience.
The new understanding is that far more customers are willing to serve as brand advocates if they are encouraged to do so.
The Advocacy and Loyalty Technology Overview will help you understand the aspects of modern best practices for developing this piece of your customer engagement strategy.
Customer Engagement Budget Template
Take the headache out of budgeting with the Customer Engagement Budget Template. This downloadable excel tool will allow you to set and track your budget on a monthly and yearly basis. Track costs like tech, promotions, staffing and more. The tool will even generate graphs in real-time as you enter your actual expenses against your budget projections.
Content Planning Workbook
Stay organized and build your content roadmap with the Content Planning Workbook. This resource is designed to help you understand your audience, find behavioral trends, audit your effectiveness and create an overall stronger content strategy.
Customer Engagement Project Plan
Streamline your planning process and save time with the Customer Engagement Project Plan. This downloadable template will help you create a project plan to share with your team or supervisor to ensure a seamless workflow. The template includes customizable sections including overview, success factors, risk identification, communication planning and more.
New Marketing News Quarterly Magazine
ABM is often heralded as the next great solution to bringing marketing and sales together for successful campaigns.
The Summer issue of Marketing News Quarterly highlights the results of the most recent CMO Survey, which gage top marketers around the country on the state of the industry.
Here’s a teaser of one of the survey findings. Corporate activism in America has reached its highest levels of acceptability among marketing leaders, but marketers as a whole are divided on whether or not they are ready to jump in.
ABM Playbook Template
ABM is often heralded as the next great solution to bringing marketing and sales together for successful campaigns. But in order to get there successfully, you need a strategic plan and roadmap. The ABM Playbook Template, is a downloadable and customizable guide to help you successfully create an end-to-end campaign plan. Use it to plan out metrics and tracking, personas and more.
Customer Engagement Strategy Workbook
The Customer Engagement Strategy Workbook will help you quickly give a high-level overview of your efforts. You’ll be able to use this Microsoft Excel file to enter goals, define timelines, clarify objectives and document everything you need to bring your strategy to life. Plus, it will help you measure the effectiveness of all your work, too.
Customer Engagement Roles Matrix
The Customer Engagement Roles Matrix is a downloadable, customizable tool that allows you to track roles and responsibilities for customer engagement across departments. You’ll be able to track engagement across the six key categories of roles, responsibilities, processes, technology, content and metrics to maximize your results and streamline internal business processes.
Customer Profile Template
The Customer Profile Template, helps you generate multiple detailed customer profiles to inform your marketing planning and campaigns. Get a clear understanding of consumer behavior, needs and traits to boost your overall marketing strategy.
Phil Kotler E-Book
Many marketers are familiar with the name Phillip Kotler. He is known as the “father of modern marketing.” Phil has written over sixty books, over fifty of which were written after he turned fifty years old.
This e-book features Marketing News interviews with Dr. Kotler and a selection of his published AMA academic journal articles that will help you get valuable insights from one of the marketing industry’s living legends.
Customer Engagement Maturity Assessment
We previously shared the Customer Engagement Maturity Model with you. It provides a roadmap that helps you understand how to develop a deep of a relationship with your customers
This AMA Membership Perk, the Customer Engagement Maturity Assessment, helps you take it a step further. Download this customizable tool now to assess your organization’s current customer engagement capabilities to find areas for future improvement.
Customer Engagement Maturity Model Toolkit
This newly added toolkit helps you rank and evaluate customer maturity from Stage 1: Undefined through Stage 4: World Class. Categories defined include orientation, leadership, tools and platforms, customer success, alignment, budget and staff, and metrics.
Get started assessing your customer engagement capabilities today and go from “Undefined” to “World Class.”
Brand Assessment Tool
The Brand Assessment tool is a downloadable, customizable resource that helps you self-assess strategy, alignment, communication and execution. You’ll be able to easily identify your brand’s strengths and weaknesses and make a plan for measurable improvements.
Message Mapping Tool
Few things in marketing are as crucial as crafting an impactful message that will resonate with your target audience.
The Message Mapping Tool is a downloadable, customizable template that will help you document and assess the key messages you need to put in front of each of your target audiences.
Brand Perception Survey Tool
This tool will help you get started building a brand perception survey to find out where you stand in the marketplace amongst your competitors. Use it to learn how your brand is viewed, which of your brand attributes resonate with your customers and how your products and services are perceived by consumers.
Marketer’s Confidence Index Findings
The Marketers’ Confidence Index is a biannual survey that measures how optimistic U.S. marketers are about spending and growth in their organizations. As an AMA member, you get early access to this exclusive report.
Demystify Advertising ROI
Get the metrics you need to determine if your online advertising has the ROI you’re looking for with this downloadable tool. This easy-to-use calculator helps you determine your maximum cost-per-click based on the price of your product, lead conversion rate and daily advertising budget.
MarCom Objectives Worksheet
When you’re writing a marketing and communications plan, the more tools you have available to stay organized, the better. The MarCom Objectives Worksheet can help you track objectives, target audiences, desired outcomes, success metrics and more all in one place.
First Look: Marketing News Quarterly Digital Magazine
We’re excited to share with you the first issue of our new Marketing News Quarterly digital magazine. With a focus on getting content to you quicker and in an effort to become more green, we will no longer be sending print editions of Marketing News.
Our new online-only publication is here to deliver you the same great marketing research and original content you’ve come to expect. You get member-only exclusive articles as well as the added perk of early access to other content.
In our Winter 2021 issue, we look ahead to a heavily disrupted marketplace and identify key areas for organizational success amid omnipresent instability. Our partners at Kantar also analyze data from last year about how e-commerce has been affected during the pandemic.
Also launching in this issue is our new Impact at JMR section highlighting important, actionable content published in the Journal of Marketing Research. You’ll get managerial insights based on some of the latest academic research.
Marketing Collateral Management Tool
The Marketing Collateral Management tool is a customizable spreadsheet designed to help you keep track of your physical and digital collateral, including details like owner, type, distribution and last update.
Mobile Marketing Planning Checklist
This customizable Excel tool is designed to help you make sure your mobile marketing launch runs smoothly. The checklist outlines key tasks for launch, lets you assign accountability to team members for individual tasks and even allows you to set timelines for launch to ensure that you’re meeting all your deadlines.
Email Marketing ROI Calculator
This downloadable Excel tool is designed to help you maximize your email marketing. It’s an easy-to-use calculator that provides you with insights into metrics like conversion rates, costs per lead and more. Generate reports and compare results from multiple campaigns over time to consider how different tactics affect your return.
Marketing Communications Budget Template
This is a downloadable, customizable budget tool that will help you sort through the mess of numbers to simplify and streamline your budget process. With pre-formatted formulas to help you calculate total spending and remaining marketing dollars, this tool is designed for busy marketers like you to make the most of your marketing dollars and time.
Marketing Communications Calendar
Planning for the year ahead is a daunting task, but streamlined organizational tools like this one can make it much more manageable.
The Marketing Communications Calendar is perfect for marketers who work with teams and need to allocate ownership of initiatives. Download this professionally designed calendar to organize and communicate all of your marketing activities for a successful 2021.