Just for Members
Every week, AMA members get access to a new perk like a training video, toolkit or exclusive content. Many of these are available for a limited time or are special partnerships, so make sure to take advantage of these benefits when you see them.
This Week’s Perk
New Marketing News Quarterly Magazine
ABM is often heralded as the next great solution to bringing marketing and sales together for successful campaigns.
The Summer issue of Marketing News Quarterly highlights the results of the most recent CMO Survey, which gage top marketers around the country on the state of the industry.
Here’s a teaser of one of the survey findings. Corporate activism in America has reached its highest levels of acceptability among marketing leaders, but marketers as a whole are divided on whether or not they are ready to jump in.
Active Perks from Previous Weeks
ABM Playbook Template
ABM is often heralded as the next great solution to bringing marketing and sales together for successful campaigns. But in order to get there successfully, you need a strategic plan and roadmap. The ABM Playbook Template, is a downloadable and customizable guide to help you successfully create an end-to-end campaign plan. Use it to plan out metrics and tracking, personas and more.
Customer Engagement Strategy Workbook
The Customer Engagement Strategy Workbook will help you quickly give a high-level overview of your efforts. You’ll be able to use this Microsoft Excel file to enter goals, define timelines, clarify objectives and document everything you need to bring your strategy to life. Plus, it will help you measure the effectiveness of all your work, too.
Customer Engagement Roles Matrix
The Customer Engagement Roles Matrix is a downloadable, customizable tool that allows you to track roles and responsibilities for customer engagement across departments. You’ll be able to track engagement across the six key categories of roles, responsibilities, processes, technology, content and metrics to maximize your results and streamline internal business processes.
Customer Profile Template
The Customer Profile Template, helps you generate multiple detailed customer profiles to inform your marketing planning and campaigns. Get a clear understanding of consumer behavior, needs and traits to boost your overall marketing strategy.
Phil Kotler E-Book
Many marketers are familiar with the name Phillip Kotler. He is known as the “father of modern marketing.” Phil has written over sixty books, over fifty of which were written after he turned fifty years old.
This e-book features Marketing News interviews with Dr. Kotler and a selection of his published AMA academic journal articles that will help you get valuable insights from one of the marketing industry’s living legends.
Customer Engagement Maturity Assessment
We previously shared the Customer Engagement Maturity Model with you. It provides a roadmap that helps you understand how to develop a deep of a relationship with your customers
This AMA Membership Perk, the Customer Engagement Maturity Assessment, helps you take it a step further. Download this customizable tool now to assess your organization’s current customer engagement capabilities to find areas for future improvement.
Customer Engagement Maturity Model Toolkit
This newly added toolkit helps you rank and evaluate customer maturity from Stage 1: Undefined through Stage 4: World Class. Categories defined include orientation, leadership, tools and platforms, customer success, alignment, budget and staff, and metrics.
Get started assessing your customer engagement capabilities today and go from “Undefined” to “World Class.”
Brand Assessment Tool
The Brand Assessment tool is a downloadable, customizable resource that helps you self-assess strategy, alignment, communication and execution. You’ll be able to easily identify your brand’s strengths and weaknesses and make a plan for measurable improvements.
Message Mapping Tool
Few things in marketing are as crucial as crafting an impactful message that will resonate with your target audience.
The Message Mapping Tool is a downloadable, customizable template that will help you document and assess the key messages you need to put in front of each of your target audiences.
Brand Perception Survey Tool
This tool will help you get started building a brand perception survey to find out where you stand in the marketplace amongst your competitors. Use it to learn how your brand is viewed, which of your brand attributes resonate with your customers and how your products and services are perceived by consumers.
Marketer’s Confidence Index Findings
The Marketers’ Confidence Index is a biannual survey that measures how optimistic U.S. marketers are about spending and growth in their organizations. As an AMA member, you get early access to this exclusive report.
Demystify Advertising ROI
Get the metrics you need to determine if your online advertising has the ROI you’re looking for with this downloadable tool. This easy-to-use calculator helps you determine your maximum cost-per-click based on the price of your product, lead conversion rate and daily advertising budget.
MarCom Objectives Worksheet
When you’re writing a marketing and communications plan, the more tools you have available to stay organized, the better. The MarCom Objectives Worksheet can help you track objectives, target audiences, desired outcomes, success metrics and more all in one place.
First Look: Marketing News Quarterly Digital Magazine
We’re excited to share with you the first issue of our new Marketing News Quarterly digital magazine. With a focus on getting content to you quicker and in an effort to become more green, we will no longer be sending print editions of Marketing News.
Our new online-only publication is here to deliver you the same great marketing research and original content you’ve come to expect. You get member-only exclusive articles as well as the added perk of early access to other content.
In our Winter 2021 issue, we look ahead to a heavily disrupted marketplace and identify key areas for organizational success amid omnipresent instability. Our partners at Kantar also analyze data from last year about how e-commerce has been affected during the pandemic.
Also launching in this issue is our new Impact at JMR section highlighting important, actionable content published in the Journal of Marketing Research. You’ll get managerial insights based on some of the latest academic research.
Marketing Collateral Management Tool
The Marketing Collateral Management tool is a customizable spreadsheet designed to help you keep track of your physical and digital collateral, including details like owner, type, distribution and last update.
Mobile Marketing Planning Checklist
This customizable Excel tool is designed to help you make sure your mobile marketing launch runs smoothly. The checklist outlines key tasks for launch, lets you assign accountability to team members for individual tasks and even allows you to set timelines for launch to ensure that you’re meeting all your deadlines.
Email Marketing ROI Calculator
This downloadable Excel tool is designed to help you maximize your email marketing. It’s an easy-to-use calculator that provides you with insights into metrics like conversion rates, costs per lead and more. Generate reports and compare results from multiple campaigns over time to consider how different tactics affect your return.
Marketing Communications Budget Template
This is a downloadable, customizable budget tool that will help you sort through the mess of numbers to simplify and streamline your budget process. With pre-formatted formulas to help you calculate total spending and remaining marketing dollars, this tool is designed for busy marketers like you to make the most of your marketing dollars and time.
Marketing Communications Calendar
Planning for the year ahead is a daunting task, but streamlined organizational tools like this one can make it much more manageable.
The Marketing Communications Calendar is perfect for marketers who work with teams and need to allocate ownership of initiatives. Download this professionally designed calendar to organize and communicate all of your marketing activities for a successful 2021.