Skip to Content Skip to Footer

2021 AMA Marketing and Public Policy Conference

All TIMES LISTED ARE CENTRAL | Online

Submit now for the 2022 AMA Marketing and Public Policy Conference

If you need further assistance, contact AMA Customer Support at customersupport@ama.org or 1-800-AMA-1150.

Theme: “Marketing for Social Change: People, Purpose, Planet and Prosperity”

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.

Our 2021 conference theme is based on the four P’s of social change, “Marketing for Social Change: People, Purpose, Planet and Prosperity.”

Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social and environmental issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.


MPPC is Virtual This Year

The 2021 AMA Marketing and Public Policy Conference is going to be a virtual event due to the rapid developments regarding COVID-19. Join us for concurrent presentations, networking and an online poster discussion forum. Access codes for the conference will be emailed to registrants the week of the conference.


Agenda

The agenda for the 2021 AMA Marketing and Public Policy Conference is now live on Ex Ordo. All times are listed in CST (Chicago) time.

Event Proceedings

The event proceedings for the 2021 AMA Marketing and Public Policy Conference are now available.


Session Topics

In keeping with the theme, sessions and papers will focus on the following general topics:

  • Social Marketing
  • Sustainability Marketing
  • Energy Conservation
  • Social Equality
  • Health and Well-Being
  • Behavioral Change
  • Role(s) of Government and Marketing in Contributing to Quality of Life.

Pricing

Paper Presenter

  • Presentation slot (15 min) with a live Q & A session 
  • Official certificate of your virtual presentation
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Academic Professional

Standard – $199

Doctoral Student

Standard – $149

Poster Presenter

  • Inclusion of presentation material for feedback in the conference forum
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Academic Professional

Standard – $149

Doctoral Student

Standard – $99

Special Session Panelist or Non-Presenter

  • Access to plenary, competitive and special sessions
  • Access to virtual happy hour
  • Access to conference forum to provide feedback on posters and papers 
  • Access to MPPC proceedings

Academic Professional

Standard -$99

Doctoral Student

Standard – $79

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.


Conference Co-Chairs

Remi Trudel

Associate Professor of Marketing,
Questrom School of Business,
Boston University

Katherine White

Professor of Marketing,
Sauder School of Business,
University of British Columbia


AMA Event Policies and Commitment to Conference Safety
AMA Virtual Event Terms of Use

MASSIG Award Reception

During the reception, the following award recipients will be recognized:

Announcement of Emerging Scholar Award: Courtney Azzari, University of North Florida
Remembrance of MASSIG Lifetime Achievement Winner: Jerome Williams, Rutgers University
Announcement of 2020 Lifetime Achievement Winner: Scot Burton, University of Arkansas
Announcement of 2021 Lifetime Achievement Winner: Madhu Viswanathan, Loyola Marymount University

Join The Reception

Michael Hallsworth, PhD, Managing Director, BIT North America

Behavioral Science for Better Public Policy

Thursday, June 24, 8:30 to 9:45 a.m. Central Time

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although policy makers may underestimate the power of this “automatic” side of our behavior. The result can be policies that are misguided or ineffective. This talk will outline how behavioral science can be applied to improve public policy outcomes – and the way policies themselves are made. Michael will draw on real-world examples that show some simple ways behavioral science can be applied to several policy areas, and how rigorous evaluation can show the impact of such changes. He’ll then explore some of the criticisms of the ‘behavioral insights’ approach, before talking about how it can and should develop in the future.

Doug McKenzie Mohr, McKenzie-Mohr & Associates Inc.

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Thursday, June 24, 4:00 to 5:15 p.m. Central Time

This presentation provides an introduction to community-based social marketing and how it is being applied throughout the world to foster behaviors that protect the environment. Attendees will be introduced to the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots and broad scale implementation) and be exposed to several case studies illustrating its use.

Martin Mende and Maura L. Scott, Florida State University

Transformative Consumer Research and the United Nations 2030 Agenda for Sustainable Development

Friday, June 25, 8:30 to 9:45 a.m. Central Time 

Transformative consumer research (TCR), which is focused on using rigorous scholarly research to help business and policy makers promote consumer, societal and environmental well-being, is increasingly of interest to the broader marketing community. This plenary session will examine future TCR questions through the lens of the United Nations 2030 Agenda for Sustainable Development (and its 17 Sustainable Development Goals). Authors from the April 2021 Journal of Public Policy and Marketing special issue on TCR will join a panel and discuss how their research themes connect to these sustainable development goals, where future research opportunities lie, and how to work with key stakeholders on these pressing, and truly essential, issues.

Restricting Consumer Access to Credit: Evidence For and Against

Representatives from the Center for Responsible Lending

Friday, June 25, 1:00 to 2:15 p.m. Central Time 

Consumer protection policies designed to help consumers by providing low-cost or high-quality products can also restrict choices, which may harm consumers. Recent controversy over payday lending requirements illustrates this trade-off. An expert panel will discuss when regulators should adopt policies likely to restrict consumer access to credit. What does research evidence say about pros and cons of regulations limiting credit access? What are pressing research needs for understanding how regulations affecting credit access impact consumer well-being? What frameworks should regulators use to assess alternative approaches to address problems such as the decision to inform, educate, nudge or regulate product characteristics?

Organized by Linda Salisbury

 

Virtual conferences can be difficult to navigate. To help you have the best conference experience possible, we’ve created a list of frequently asked questions about the upcoming 2021 AMA Marketing and Public Policy Conference.

What are the dates?

The 2021 AMA Marketing and Public Policy Conference will take place from 8:30 a.m. to 5:15 p.m., CST, June 24 through 25, 2021. Asynchronous poster discussion pages will be available for registrants to provide feedback beginning one week prior to the conference. To further encourage engagement, the poster discussion pages will remain active online after the conference indefinitely.

What is the format?

The 2021 AMA Marketing and Public Policy Conference will be hosted virtually via Zoom sessions. The session links will be hosted on ama.org on a password protected landing page. This password will be sent to registered attendees 24 hours before the conference. You will need to be logged in to ama.org using the email address you used to purchase conference registration in order to access sessions and interact with posters. Zoom sessions will be hosted by AMA staff who will be available to assist with any technology questions that may arise. Please make sure you have the Zoom app downloaded to your desktop computer for the best experience.

What types of programming can I expect?

The programming will consist of four live plenarieslive competitive paper and special sessions, and asynchronous poster presentations. Posters will be hosted via an ama.org discussion form. The Marketing and Society Special Interest Group (MASSIG) will host an awards reception on Thursday, June 24, from 5:30 to 6:15 p.m. CST.

How will attendees connect with one another?

The week of the conference, all registrants will receive an invitation to the Marketing and Public Policy Conference Slack workspace. Slack is a platform that will allow attendees to connect in direct messages or a variety of channels. Please use this resource to continue conversations after sessions or reach out to colleagues. Details for joining and using the Slack workspace will be posted on the password protected webpage available to registered attendees.

If you are new to Slack, we recommend the following help articles to get started:

More questions? Don’t hesitate to contact AMA customer support at 1-800-AMA-1150 or customersupport@ama.org

 

2021 AMA Marketing and Public Policy Conference