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2021 AMA Marketing and Public Policy Conference

Online

Theme: “Marketing for Social Change: People, Purpose, Planet and Prosperity”

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.

Our 2021 conference theme is based on the four P’s of social change, “Marketing for Social Change: People, Purpose, Planet and Prosperity.”

Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social and environmental issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.


MPPC is Virtual This Year

The 2021 AMA Marketing and Public Policy Conference is going to be a virtual event due to the rapid developments regarding COVID-19. Join us for concurrent presentations, networking and an online poster discussion forum. Access codes for the conference will be emailed to registrants the week of the conference.


Agenda

The full agenda will be released in the coming months. Please check back for updates.


Session Topics

In keeping with the theme, sessions and papers will focus on the following general topics:

  • Social Marketing
  • Sustainability Marketing
  • Energy Conservation
  • Social Equality
  • Health and Well-Being
  • Behavioral Change
  • Role(s) of Government and Marketing in Contributing to Quality of Life.

Pricing

Paper Presenter

  • Presentation slot (15 min) with a live Q & A session 
  • Official certificate of your virtual presentation
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Academic Professional

Early-Bird (Before 5/21/21) – $174

Standard – $199

Doctoral Student

Early-Bird (Before 5/21/21) – $129

Standard – $149

Poster Presenter

  • Inclusion of presentation material for feedback in the conference forum
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Academic Professional

Early-Bird (Before 5/21/21) $124

Standard – $149

Doctoral Student

Early-Bird (Before 5/21/21) – $74

Standard – $99

Special Session Panelist or Non-Presenter

  • Access to plenary, competitive and special sessions
  • Access to virtual happy hour
  • Access to conference forum to provide feedback on posters and papers 
  • Access to MPPC proceedings

Academic Professional

Early-Bird (Before 5/21/21) – $74

Standard -$99

Doctoral Student

Early-Bird (Before 5/21/21) – $54

Standard – $79

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.


Conference Co-Chairs

Remi Trudel

Associate Professor of Marketing,
Quemstrom School of Business,
Boston University

Katherine White

Professor of Marketing,
Sauder School of Business,
University of British Columbia


AMA Event Policies and Commitment to Conference Safety
AMA Virtual Event Terms of Use

2021 AMA Marketing and Public Policy Conference