AMA Marketing Week 2021
October 4-8, 2021
AMA Marketing Week is a chance for marketers to refocus on their challenges with inspiration, and collaboration from the community. The AMA will foster opportunities to explore the value of being an AMA member, hear from experts in their field, and learn new skills that open up perspectives all while celebrating the stories of those that are forging new paths into the future.
Whether you are a marketer yourself or you realize the power that comes with marketing know-how, AMA Marketing Week is your opportunity to explore and sharpen your talents!
Welcome to AMA Marketing Week 2021!
Access Exclusive Member-Only Perks For Free
(The time period to access these perks has expired)
Now through Friday, October 8, we’ve unlocked a collection of perks usually only available to our AMA members, including 3 past favorites and 1 brand new perk.
1. Marketing Communications Budget Template
- Use this template to set and track your marcom budget.
2. A Customer Solution Focused Case Study Template
- Use this template to highlight a customer’s problem and show how you solved it.
3. Marketers & National Unity Webcast
- New data from the CMO Survey and companion surveys of consumers suggest that when it comes to promoting national unity, there is a disconnect between CMO and consumer expectations.
- This webinar features a powerful set of thought leaders including Philip Kotler, Northwestern University – “Father of Modern Marketing;” Christine Moorman, Duke University – Editor in Chief of Journal of Marketing; Maura Scott, Florida State University – Co-editor in Chief of Journal of Public Policy & Marketing; and J. Walker Smith, Kantar – 2021 Parlin Award recipient along with AMA CEO Russ Klein as moderator.
New Perk: SEO 101 Virtual Training
In this three-hour SEO 101 virtual training, we cover important fundamentals and core elements of organic search. You’ll learn what it tasks to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm.
- Gain confidence about what it takes to succeed with SEO in 2021 and beyond
- Understand how to start small and begin gaining momentum
- Learn what ranking factors matter the most for your industry
- Walk away knowing about effective free, low-cost, and premium tools and resources
Join us for the 2021 Digital Marketing Virtual Conference where you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.
AMA professional chapters around the country are hosting virtual AMA Marketing Week events to help you virtually connect with other marketers in your area. Click to check out the list of events. And even more are going to be added!
The competition is heating up! AMA Marketing Week provides AMA Collegiate Chapters with an opportunity to showcase career opportunities in marketing and highlight the benefits of AMA membership though programming on their local campus. Participating in the Marketing Week Competition is a great way for chapters to showcase their efforts and be recognized for your outstanding activities. Get in on the action!
Read the latest digital issue of Marketing News Quarterly for rewarding insights on marketing leadership, design thinking, trending academic studies, and how best to parse big data.
Arianna Orpello Lewko
Head of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs
Arianna is head of Consumer Marketing and leads the brand and marketing strategy for the firm’s Consumer businesses, including Marcus by Goldman Sachs and partnerships. She joined the firm in 2021 as a managing director. Prior to joining the firm, Arianna served as senior vice president at TD Bank, where she led the bank’s brand strategy through modern content, advertising and innovative personalization capabilities. Prior to that, she held senior roles at ING Direct, Capital One and Capital One 360, focused on digital marketing, brand strategy and customer retention and experience.
Arianna serves as a board member on the Fairmount Conservancy and the Please Touch Museum of Philadelphia. Arianna earned a BS in Business and Advertising and an MBA from West Virginia University in 2005 and 2006, respectively.
Marketing Director, Dakota Community Bank and Trust
A native to Stanton, North Dakota, Lindsey Hefta was added to the Dakota Community Bank & Trust team in July of 2018 as their Marketing Director. As a one-person marketing department, Lindsey coordinates and carries out marketing efforts between all branches, departments, and agencies. Lindsey Hefta shines as an experienced, performance-driven, marketing professional and graphic designer with a demonstrated history of leading the marketing industry.
Vice President, Creative & Digital, Frito-Lay North America
Chris Bellinger is an agency veteran with more than 15 years of experience leading a variety of agency disciplines including creative, digital, and social. In his current role as Vice President of Creative and Digital, Chris is tasked with a multifaceted role that includes leading the company’s in-house creative agency which includes creative, social, and digital execution, championing the DE&I progress within the Frito-Lay marketing department, and helping to push creative excellence throughout all of the brands with external agency partners.
Living by his “anything that tells a good story” motto, Chris is redefining what an in-house marketing agency is and can be: a creative force in TV, social content, ideas, and digital that is setting the iconic Frito-Lay portfolio ablaze.
Vice President of Marketing, Water Portfolio, PepsiCo Beverages North America.
As Vice President of Marketing for the Water Portfolio, Zach Harris leads the brand strategy, communications, innovation, and commercial agenda for PepsiCo Beverages North America hydration brands, including bubly, LIFEWTR, and Aquafina. A 16-year PepsiCo marketing veteran, Zach’s breadth of expertise stems from previous roles working with Mountain Dew, the NFL partnership, PepsiCo’s Allied Brands, and most recently, the Ambient Juice portfolio.
Zach oversaw the marketing agenda for the Ambient portfolio, which includes Dole, Tropicana ambient, and Izze, leading new product and packaging innovation to give PepsiCo a competitive edge in the $9 billion category. Zach is an executive sponsor of EQUAL, PepsiCo’s LGBTQ+ Employee Resource Group. He graduated summa cum laude from The Wharton School of the University of Pennsylvania and currently resides in Manhattan.
Don’t miss out on this opportunity to support the next generation of marketers while learning valuable skills and keeping up with the latest marketing trends. A discount code will be sent to your email after the donation has been made to the AMAF. The code is valid on any virtual training purchased within six months of the donation date.
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