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2021 Digital Marketing Virtual Conference

Join us for the 2021 Digital Marketing Virtual Conference where you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.

This virtual conference is a part of 2021 AMA Marketing Week and is a free event.

Learn more information about Marketing Week 2021 here.

 

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Opening Keynote: Sharon Harris, Global CMO at Jellyfish

Sharon Harris

Global Chief Marketing Officer, Jellyfish

How to Engage Your Marketing Audience With Hollywood Techniques

Emotional intelligence is critical for effectively engaging your audiences, but EQ is often regarded as some kind of intrinsic, unteachable skill.

It’s not!

The proof is in what good actors do every day: deeply connect with their audiences on an emotional level. And actors aren’t born—they’re made. Or, rather, they’re taught.

Marketers, too, can learn to apply principles of theatrical training to better understand how we can engage our customers as they navigate their increasingly complex journeys. Drawing from his experience as an actor and content marketer, Kevin Doherty will help you synthesize that information to improve your content and marketing.

In this session, you’ll learn:

  • • How to more deeply understand your audiences by using script analysis techniques
  • • How to articulate customer behavior by developing a new vocabulary to help you understand those behaviors
  • • How effective content marketing aligns with the values and principles of good acting

Kevin Doherty

Marketing Communications Manager, Vyond

How to Achieve Marketing Success with No-Code Tools

In today’s rapidly changing world, the ability to be agile as a marketer is more important than ever. Customer expectations have shifted, with many expecting digital experiences that are fast, convenient, and personalized. But with the death of cookies and third-party data, marketers have to find creative, new ways to optimize their campaigns and meet customer needs.

Enter no-code tools. With the power of no-code, anyone with an idea can quickly and easily bring it to life. Tasks that were previously difficult or impossible to accomplish can be completed in a matter of minutes, giving marketing teams more autonomy over their campaigns and allowing them to engage with customers in new ways. But to make the most of no-code, you need to tackle it with the right tools and strategies.

To learn how to maximize your marketing efforts through the rest of 2021 and beyond, join Formstack for an in-depth look at top no-code tools and tactics. We’ll show you how to optimize workflows for your team, collect better data to inform your campaigns, and create seamless customer experiences that drive results.

Kathryn Loheide

SVP of Marketing, Formstack

The Evolution of Digital Experience - How Digital Maturity Can Improve Customer Retention & Build Brand Loyalty

Session details coming soon!

Jacqueline Baxter

Senior Digital Strategist, Sitecore

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Keynote: AMAF 4 Under 40 Award Winner Panel

The AMAF 4 Under 40 Emerging Leaders Award celebrates emerging marketers who demonstrate unparalleled leadership in the industry. Join us for an informative panel with the AMA Foundation 2021 4 Under 40 Emerging Leaders as they share their perspectives on leadership, adapting to change, and the future of marketing.
Gina Anzalone will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.

Lindsey Hefta

Marketing Director, Dakota Community Bank and Trust

Arianna Orpello Lewko

Head of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs

Chris Bellinger

Vice President, Creative & Digital, Frito-Lay North America

Zach Harris

Vice President of Marketing, Water Portfolio, PepsiCo Beverages North America

What's Trending? Marketing Executives Discuss the Future of Marketing

Join marketing leaders from Cvent as they react to and discuss newly released industry data and research conducted by Forrester and GBTA that will inform strategic planning for 2022. Understand how these findings and their perspectives and can inform your own decision-making and approach to managing people, process, and the necessary technologies for live event programs and ultimately, marketing success now and into the future.

Attend this webinar to hear:

  • • Key lessons we learned throughout the pandemic, how we adapted, and what we plan to carry forward into the future
  • • The role of events in the new marketing landscape
  • • Trends to expect for 2021, 2022, and beyond

Patrick Smith

SVP and CMO, Cvent

Stacey Fontenot

SVP of Marketing, Cvent

Mike Dietrich

VP of Product Marketing, Cvent

Myllisa Patterson

Senior Director of Demand Generation, Cvent

5 Tactical Plays to Innovate your Email Program, Engage your Customers, and Stand Out from the Competition in Q4 and Beyond

Business leaders everywhere are reflecting on 2021 and strategizing for how they’re going to drive massive growth in 2022. With many things up in the air, now’s the time to build your case for why Email is a vital marketing channel and pave the way towards innovation for your organization to stay ahead.

Tune in to hear from Kate Adams, SVP of Marketing at Validity, as she breaks down the “old way” of looking at email marketing VS the “new way” that leading brands are adopting to engage with their customers, convert their prospects, and stand out from the competition in Q4 and beyond.

You’ll learn:

  • Why the “old way” of email marketing doesn’t work anymore, and how to fix it
  • New and emerging email tactics and technologies leading brands are leveraging to build brand awareness and create competitive advantage
  • 5 tactical plays you can implement NOW to level up your email program

Kate Adams

SVP of Marketing, Validity

The Modern Marketer’s Prescription for More Conversions in 2022

Digital marketers always need to be prepared for the unknown, but this time, we know change is coming. So how do we exceed consumer expectations of exceptional digital experiences? Many marketers face consistent pressure due to growing pains when scaling, disjointed tech stacks, and unknowns about what our new normal will actually look like. To deliver game-changing campaigns and increase conversions in 2022, digital marketers need to rethink truths we’ve known and embrace new rules.

In this interactive discussion, we’ll discuss strategies for the modern marketer and the tech stack the team needs to remain agile regardless of changes. You’ll learn:

  • Cutting-edge personalization strategies
  • Tips on leveraging data to be agile and stay ahead of the competition
  • Processes to deliver standout digital experiences

Gwen Hooper

Marketing Traffic Manager, Nationwide

Cheryl Venable

Senior Manager of Operations, Sony Creative Center

Rachael James

Sr. Director of Digital Marketing, Wrike

A Symbiotic Relationship: Leveraging Owned Channels to Maximize Paid Channels

Consumers are more digitally immersed than ever before but understandably, they’re also cautious about making new purchases and tired of impersonal ads – leaving Marketers everywhere asking: where should we focus our paid initiatives to drive results?

As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand.

After this session, you’ll be able to:

  • Assess when and how to shift the emphasis from paid to owned (and vice versa)
  • Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time
  • Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase

Ehren Maedge

General Manager - North America, MoEngage

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Keynote: TBD

Keynote session details coming soon!

TBD

Session details coming soon!

TBD

Session details coming soon!

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.

Watch Tarah Speck, Strategic Value Advisor at Adobe, in her presentation “Prove Your Marketing Impact: The Fundamentals of Marketing Attribution.”

You’ll learn:

  • – Why attribution is essential to modern marketing teams
  • – How to establish marketing KPIs that align with business objectives
  • – How to think like the C-suite in your marketing strategy and reporting

Tarah Speck

Strategic Value Advisor, Adobe

Closing Keynote: Transforming Digital Strategy with Social Media

Social media has changed the rules. Brands are no longer the sole owners and architects of their proposition and behaviors. They are shaped and influenced by their customers and followers within networked and interdependent relationships. The result, a new hierarchy for strategy. Explore the ABC of social strategy:

  • Consider the complexity of a networked Audience
  • Recognize the impact of interdependence on Brands
  • Reap the benefit of a symbiotic approach to Campaigns

Julie Atherton

Founder of Small Wonder

Kevin Doherty

Marketing Communications Manager, Vyond

Kevin Doherty is the marketing communications manager at Vyond, a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theater, Film, and Television, Kevin specializes in bringing entertainment principles into everyday, real-life communication.

Kathryn Loheide

SVP of Marketing, Formstack

Kathryn Loheide is SVP of Marketing at Formstack, a workplace productivity platform used by over 27,000 organizations worldwide to digitize what matters, automate workflows, and fix processes — all without code. At Formstack, Kathryn leads customer acquisition and growth, while creating brand advocates among customers, partners and employees. Connect with Kathryn on LinkedIn.

Jacqueline Baxter

Senior Digital Strategist, Sitecore

Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. With a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.

Lindsey Hefta

Marketing Director, Dakota Community Bank and Trust

2021 AMAF 4 Under 40 Award Winner

A native to Stanton, North Dakota, Lindsey Hefta was added to the Dakota Community Bank & Trust team in July of 2018 as their Marketing Director. As a one-person marketing department, Lindsey coordinates and carries out marketing efforts between all branches, departments, and agencies. Lindsey Hefta shines as an experienced, performance-driven, marketing professional and graphic designer with a demonstrated history of leading the marketing industry.

Arianna Orpello Lewko

Head of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs

2021 AMAF 4 Under 40 Award Winner

Arianna is head of Consumer Marketing and leads the brand and marketing strategy for the firm’s Consumer businesses, including Marcus by Goldman Sachs and partnerships. She joined the firm in 2021 as a managing director. Prior to joining the firm, Arianna served as senior vice president at TD Bank, where she led the bank’s brand strategy through modern content, advertising and innovative personalization capabilities. Prior to that, she held senior roles at ING Direct, Capital One and Capital One 360, focused on digital marketing, brand strategy and customer retention and experience.

Arianna serves as a board member on the Fairmount Conservancy and the Please Touch Museum of Philadelphia. Arianna earned a BS in Business and Advertising and an MBA from West Virginia University in 2005 and 2006, respectively.

Chris Bellinger

Vice President, Creative & Digital, Frito-Lay North America

2021 AMAF 4 Under 40 Award Winner

Chris Bellinger is an agency veteran with more than 15 years of experience leading a variety of agency disciplines including creative, digital, and social. In his current role as Vice President of Creative and Digital, Chris is tasked with a multifaceted role that includes leading the company’s in-house creative agency which includes creative, social, and digital execution, championing the DE&I progress within the Frito-Lay marketing department, and helping to push creative excellence throughout all of the brands with external agency partners.

Living by his “anything that tells a good story” motto, Chris is redefining what an in-house marketing agency is and can be: a creative force in TV, social content, ideas, and digital that is setting the iconic Frito-Lay portfolio ablaze

Zach Harris

Vice President of Marketing, Water Portfolio, PepsiCo Beverages North America

2021 AMAF 4 Under 40 Award Winner

As Vice President of Marketing for the Water Portfolio, Zach Harris leads the brand strategy, communications, innovation, and commercial agenda for PepsiCo Beverages North America hydration brands, including bubly, LIFEWTR, and Aquafina. A 16-year PepsiCo marketing veteran, Zach’s breadth of expertise stems from previous roles working with Mountain Dew, the NFL partnership, PepsiCo’s Allied Brands, and most recently, the Ambient Juice portfolio.

Zach oversaw the marketing agenda for the Ambient portfolio, which includes Dole, Tropicana ambient, and Izze, leading new product and packaging innovation to give PepsiCo a competitive edge in the $9 billion category. Zach is an executive sponsor of EQUAL, PepsiCo’s LGBTQ+ Employee Resource Group. He graduated summa cum laude from The Wharton School of the University of Pennsylvania and currently resides in Manhattan.

Patrick Smith

SVP and CMO, Cvent

Patrick is in charge of global marketing at Cvent, which includes the global development and execution of marketing campaigns and initiatives that builds Cvent’s brand and drives demand for its solutions. Patrick leads more than 250 global marketers, including the Corporate Communications, Product Marketing, Events Marketing, Customer Marketing, Content Marketing, Creative, and Global Demand Center teams. Prior to Cvent, Patrick was the CMO at Deltek, a global enterprise software company with over 23,000 customers around the world, where he built and promoted Deltek’s global brand and solution footprint. Before Deltek, Patrick held leadership roles at supply chain software leader Manugistics, Intel Corporation, and other industry-leading companies. Patrick has a bachelor’s degree from Penn State University and an MBA from the University of Maryland’s Robert H. Smith School of Business. He lives in Washington, D.C. with his wife.

Stacey Fontenot

SVP of Marketing, Cvent

With more than 20 years of experience in marketing, Stacey is a seasoned executive who has led multiple of teams at prominent organizations domestically and internationally. Currently co-lead of the Marketing function at Cvent, Stacey is responsible for both Event Cloud and Corporate Marketing. As the Vice President of Event Cloud Marketing, she is responsible for strategy formulation for the company’s event management platform. Prior to joining Cvent, Stacey was the Vice President of Product Marketing and Community Programs for Blackboard, Inc., a leading technology company in the education space. During her tenure she developed the Marketing strategy and future direction of their flagship product, Blackboard Learn. Stacey played an integral role in helping the organization deliver more than $350 million in revenue. Before Blackboard, Inc., Stacey served in a number of executive roles at global, publicly-held corporations including, XM Satellite Radio and Sprint Nextel. Stacey earned a Master of Business Administration degree from Wake Forest University and a Bachelor of Administration degree from the College of William and Mary.

Mike Dietrich

VP of Product Marketing, Cvent

Mike is the Vice President of Product Marketing at Cvent, responsible for marketing Cvent’s Event Cloud product portfolio. Mike’s 20+ years of industry experience includes deep product marketing and management experience at the nation’s largest event technology, education technology, broadcast media, and telecommunications companies. In his current role, Mike is responsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.

Myllisa Patterson

Senior Director of Demand Generation, Cvent

Myllisa Patterson is the Senior Director of Demand Generation for the Event Cloud at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon with her husband, two daughters, two dogs and eleven chickens. She’s been with Cvent for 7.5 years.

Ehren Maedge

General Manager - North America, MoEngage

As the General Manager of North America, Ehren leads marketing, sales, and customer success for MoEngage’s insights-led customer engagement platform. He is a multiple-time co-founder of venture-backed startups and has spent over 20 years building and leading teams in technology. Ehren is passionate about accelerating growth for MoEngage’s customers, driving implementations at Ally Bank, McAfee, and numerous others.

Tarah Speck

Strategic Value Advisor, Adobe

Tarah Speck is a Strategic Value Advisor for Adobe, and has been a marketer for nearly 15 years, with experience in every marketing function imaginable. As an advisor, she leverages her diverse background to help prospective and current customers understand the value of Adobe within the context of their own marketing teams, challenges, and goals. She frequently guest lectures at local universities and business schools, and is passionate about mentoring and teaching the next generation of business leaders.

Kate Adams

SVP of Marketing, Validity

As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.

Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.

Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.

Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.

Gwen Hooper

Marketing Traffic Manager, Nationwide

Gwen Hooper joined Nationwide Marketing Group in the fall of 2019 in the role of Marketing Traffic Manager. She is a service-driven Project Manager with 10+ years of experience in digital projects, event planning, and managing teams. Excelling in breaking complex projects and ideas down into action-driven timelines, her primary focus is assessing and allocating team resources and bandwidth to execute high-level marketing and support for the Nationwide members. Gwen is a Florida native, with a BA from Florida State and an MBA from Southern New Hampshire University; she is based out of Memphis. She is passionate about team development, learning and support. She enjoys a good bourbon, spending time with her SO, and two cats who unfortunately don’t pay rent.

Cheryl Venable

Senior Manager of Operations, Sony Creative Center

Cheryl Venable is the Senior Manager of Operations for Sony Creative Center and has been with the team for five years. She leads daily scheduling and resourcing, including creative request intake and budget and timeline management, for projects that include static, video, motion, and digital. A Wrike “cheerleader,” Cheryl’s responsibilities include Wrike onboarding and training, continuously finding new ways to use Wrike to keep the growing creative team streamlined and efficient. Prior to working for Sony, she was an Asset Manager for Freeform (Disney-ABC Cable Network) and also a reality television producer. Cheryl earned a Bachelor of Science in Film and Television from Boston University, a Master’s Degree from University of Southern California, and Professional Applied Management Certification from Northwestern University, and is currently pursuing her PMP exam certification.

Rachael James

Sr. Director of Digital Marketing, Wrike

Sharon Harris

Global Chief Marketing Officer, Jellyfish

Sharon Harris is the Global Chief Marketing Officer at Jellyfish, a digital partner to some of the world’s leading brands including Uber, eBay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS. As Jellyfish continues to expand its global footprint, Sharon oversees international marketing strategy across 30 offices. In her role, a key focus area is positioning Jellyfish as a true global partner in digital marketing and transformation. Her extensive experience leading teams and pioneering advertising innovation will help to accelerate the company’s global expansion. Sharon has over 20 years of experience leading teams and making an impact within the marketing and digital media spaces. She has managed substantial accounts and projects for companies including T-Mobile, Reuters, Sirius Satellite Radio, IAC and Discovery Networks. Prior to joining Jellyfish, Sharon served as VP, Alliance Relationships at Deloitte where she managed both the Google Cloud Alliance and the Google Marketing Platform Alliance, which comprised over 4,000 practitioners across 40 countries. Prior to Deloitte, Harris exceeded global mobile advertising business revenue targets at Microsoft, launching advertising on Microsoft Windows 8 Ads-in-Apps. A passionate champion for diversity, equity and inclusion, Sharon is involved in several professional mentorship organizations and is a frequent speaker on the topics of representation in tech, inclusion and allyship. She is the board chair for Seattle’s Be Bold Now annual International Women’s Day celebration, and is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. She served as chair of the advisory board for the Marcus Graham Project where she continues to promote diversity in the advertising industry.

Julie Atherton

Founder of Small Wonder

Founder of the marketing consultancy Small Wonder and author of Social Media Strategy; A practical guide to social media marketing.  A business leader and strategist, Julie has 30 years’ experience working with global brands including Nissan, ITV, Deloitte Digital, ASOS and Mott MacDonald. She works with clients to integrate social media into their digital marketing and sales activities by harnessing the networked, interdependent relationships between consumers and brands.

Social Media Strategy; A practical guide to social media marketing

Digital planning is a requirement for all businesses, but many organizations still struggle to know which social media channels to invest in and how to integrate them with other marketing activity. Social Media Strategy gives clear guidance with a simple, structured approach to executing campaigns that work. It provides a blueprint for planning delivering and measuring social media’s contribution to business.

 

2021 Digital Marketing Virtual Conference