Join us for the 2021 Digital Marketing Virtual Conference where you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.
This free event is now available for on-demand registration and access through January 4, 2022.
ALL TIMES CT
Opening Keynote: The Revolution Won’t be Televised, It’s Digital: The Rise of Marketing
Everything is digital. Our world has been forever transformed. Digital isn’t a nice to have, it is an imperative. The last 18 months have accelerated the pace of digital transformation by 3X. Change is a constant. Marketers are on the forefront of the changes embracing agility.
As marketers, we are rising to the occasion being both the head and the heart of the organization. Skilled marketers have embarked upon bold visions and ventured into unfamiliar territory with an ever evolving culture. We have unleased our superpowers of creativity, data analysis, cultural guides, social detectives, and empathetic leaders to reimagine the present and build the future. Digital marketing has been a catalyst for unparalleled growth for some brands and organizations. The role of marketer could not be more in demand and highly coveted than it is in this moment.
A marketing revolution is underway. Are you prepared? Do you know where to gain the skills and knowledge necessary to succeed and win in digital marketing? Digital marketing is an ongoing learning process. New technologies, platforms, tactics, and measurement make it a non-stop classroom. However, every digital expert was once a beginner. To become good at anything, it takes a lot of practice. But where do you start?
Hear what skills you need to acquire and continuously hone to have a long and successful career. And how having core values prepares you to navigate the industry with success and deliver impact.
Tap into the superpowers of the rise of marketing. The revolution is digital marketing NOW.
Global Chief Marketing Officer, Jellyfish
How to Engage Your Marketing Audience With Hollywood Techniques
Emotional intelligence is critical for effectively engaging your audiences, but EQ is often regarded as some kind of intrinsic, unteachable skill.
The proof is in what good actors do every day: deeply connect with their audiences on an emotional level. And actors aren’t born—they’re made. Or, rather, they’re taught.
Marketers, too, can learn to apply principles of theatrical training to better understand how we can engage our customers as they navigate their increasingly complex journeys. Drawing from his experience as an actor and content marketer, Kevin Doherty will help you synthesize that information to improve your content and marketing.
In this session, you’ll learn:
- How to more deeply understand your audiences by using script analysis techniques
- How to articulate customer behavior by developing a new vocabulary to help you understand those behaviors
- How effective content marketing aligns with the values and principles of good acting
Marketing Communications Manager, Vyond
How to Achieve Marketing Success with No-Code Tools
In today’s rapidly changing world, the ability to be agile as a marketer is more important than ever. Customer expectations have shifted, with many expecting digital experiences that are fast, convenient, and personalized. But with the death of cookies and third-party data, marketers have to find creative, new ways to optimize their campaigns and meet customer needs.
Enter no-code tools. With the power of no-code, anyone with an idea can quickly and easily bring it to life. Tasks that were previously difficult or impossible to accomplish can be completed in a matter of minutes, giving marketing teams more autonomy over their campaigns and allowing them to engage with customers in new ways. But to make the most of no-code, you need to tackle it with the right tools and strategies.
To learn how to maximize your marketing efforts through the rest of 2021 and beyond, join Formstack for an in-depth look at top no-code tools and tactics. We’ll show you how to optimize workflows for your team, collect better data to inform your campaigns, and create seamless customer experiences that drive results.
SVP of Marketing, Formstack
The Evolution of Digital Experience - How Digital Maturity Can Improve Customer Retention & Build Brand Loyalty
Delivering an omni-channel, customer-centric experience is key to building successful long-term relationships with the audience; customer experience impacts behaviors, loyalty, retention, and customer satisfaction. A focus on digital maturity can help brands become experience-centric by building and evolving digital experience capabilities while delivering tangible value at each stage of maturity. In this session, we’ll explore the growing importance of customer experience, the barriers holding brands back, and the steps that businesses can take to grow and evolve their experiences to meet customer expectations at each stage of digital maturity.
Senior Digital Strategist, Sitecore
ALL TIMES IN CT
Keynote: AMAF 4 Under 40 Award Winner Panel
The AMAF 4 Under 40 Emerging Leaders Award celebrates emerging marketers who demonstrate unparalleled leadership in the industry. Join us for an informative panel with the AMA Foundation 2021 4 Under 40 Emerging Leaders as they share their perspectives on leadership, adapting to change, and the future of marketing.
Gina Anzalone will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.
Marketing Director, Dakota Community Bank and Trust
Arianna Orpello Lewko
Head of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs
Vice President, Creative & Digital, Frito-Lay North America
Vice President of Marketing, Water Portfolio, PepsiCo Beverages North America
What's Trending? Marketing Executives Discuss the Future of Marketing
Join marketing leaders from Cvent as they react to and discuss newly released industry data and research conducted by Forrester and GBTA that will inform strategic planning for 2022. Understand how these findings and their perspectives and can inform your own decision-making and approach to managing people, process, and the necessary technologies for live event programs and ultimately, marketing success now and into the future.
Attend this webinar to hear:
- Key lessons we learned throughout the pandemic, how we adapted, and what we plan to carry forward into the future
- The role of events in the new marketing landscape
- Trends to expect for 2021, 2022, and beyond
SVP and CMO, Cvent
SVP of Marketing, Cvent
VP of Product Marketing, Cvent
Senior Director of Demand Generation, Cvent
5 Tactical Plays to Innovate your Email Program, Engage your Customers, and Stand Out from the Competition in Q4 and Beyond
Business leaders everywhere are reflecting on 2021 and strategizing for how they’re going to drive massive growth in 2022. With many things up in the air, now’s the time to build your case for why Email is a vital marketing channel and pave the way towards innovation for your organization to stay ahead.
Tune in to hear from Kate Adams, SVP of Marketing at Validity, as she breaks down the “old way” of looking at email marketing VS the “new way” that leading brands are adopting to engage with their customers, convert their prospects, and stand out from the competition in Q4 and beyond.
- Why the “old way” of email marketing doesn’t work anymore, and how to fix it
- New and emerging email tactics and technologies leading brands are leveraging to build brand awareness and create competitive advantage
- 5 tactical plays you can implement NOW to level up your email program
SVP of Marketing, Validity
The Modern Marketer’s Prescription for More Conversions in 2022
Digital marketers always need to be prepared for the unknown, but this time, we know change is coming. So how do we exceed consumer expectations of exceptional digital experiences? Many marketers face consistent pressure due to growing pains when scaling, disjointed tech stacks, and unknowns about what our new normal will actually look like. To deliver game-changing campaigns and increase conversions in 2022, digital marketers need to rethink truths we’ve known and embrace new rules.
In this interactive discussion, we’ll discuss strategies for the modern marketer and the tech stack the team needs to remain agile regardless of changes. You’ll learn:
- Cutting-edge personalization strategies
- Tips on leveraging data to be agile and stay ahead of the competition
- Processes to deliver standout digital experiences
Marketing Traffic Manager, Nationwide Marketing Group
Senior Manager of Operations, Sony Creative Center
Sr. Director of Digital Marketing, Wrike, a Citrix Company
Megan Myers (Moderator)
Senior Demand Generation Manager, Wrike, a Citrix Company
A Symbiotic Relationship: Leveraging Owned Channels to Maximize Paid Channels
Consumers are more digitally immersed than ever before but understandably, they’re also cautious about making new purchases and tired of impersonal ads – leaving Marketers everywhere asking: where should we focus our paid initiatives to drive results?
As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand.
After this session, you’ll be able to:
- Assess when and how to shift the emphasis from paid to owned (and vice versa)
- Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time
- Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase
General Manager - North America, MoEngage
ALL TIMES CT
Keynote: The Key Trends Transforming Digital Marketing
Digital marketing sits at the meeting point of a number of powerful forces. It is affected by everything from macroeconomic trends and data privacy regulations, through to the latest Google micro-update.
Frankly, it can be difficult for even the most dedicated industry-watcher to keep up. This session will focus on the most important trends that every marketer needs to understand, with an eye on the key forces shaping the next 12 months for the industry. It will provide analysis, frameworks, and tips to get you on top of the latest trends – and take advantage of the opportunities they will bring. Join to learn about:
- Sensory search
- Social commerce
- The modern marketer’s skillset
- Much more!
Digital Strategist, Writer & Speaker
Building Consumer Trust by Valuing Privacy
In today’s changing privacy and technology landscape, building trust with your customers is critical. Consumers are more connected than ever and growing more and more privacy conscious. As a result they want the brands they interact with to not only value their privacy but clearly demonstrate that to their audiences. With a customer-centric, privacy-first strategy, marketers can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more.
- An understanding of the shifting privacy landscape and how it will impact marketers
- How to shift your marketing strategy to convey the highest level of transparency. surrounding privacy in order to build trust with your audience
- Deep dive into how to incorporate consent, preferences, first and zero data strategies and privacy strategies across your marketing efforts
The Digital Marketers Survival Guide to Life Without Third-Party Cookies
Regulations around data are changing by the day and third-party cookie loss will be here before we know it. Furthermore, without third-party cookies, attribution will decrease, return on ad spend will drop, and revenue will decrease. No need to panic — pivot to a first-party data strategy to ensure you are prepared!
Join Bridgette Doig, Strategic Data Executive at Tealium, to explore the upcoming changes around third-party cookies, how to future-proof your data for the new regulations, and how to ensure your customer experience is impacted for the better.
After this session, you’ll be able to:
- Fully understand and articulate the upcoming browser regulations
- Appreciate how consent plays into your marketing techniques
- Assemble a plan to pivot to 1st party data
- Drive impactful experiences for your customers in 2022 and beyond
Strategic Data Executive, Tealium
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
Watch Tarah Speck, Strategic Value Advisor at Adobe, in her presentation “Prove Your Marketing Impact: The Fundamentals of Marketing Attribution.”
- Why attribution is essential to modern marketing teams
- How to establish marketing KPIs that align with business objectives
- How to think like the C-suite in your marketing strategy and reporting
Strategic Value Advisor, Adobe
Closing Keynote: Transforming Digital Strategy with Social Media
Social media has changed the rules. Brands are no longer the sole owners and architects of their proposition and behaviors. They are shaped and influenced by their customers and followers within networked and interdependent relationships. The result, a new hierarchy for strategy. Explore the ABC of social strategy:
- Consider the complexity of a networked Audience
- Recognize the impact of interdependence on Brands
- Reap the benefit of a symbiotic approach to Campaigns
Founder of Small Wonder
Kevin DohertyMarketing Communications Manager, Vyond
Kevin Doherty is the marketing communications manager at Vyond, a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theater, Film, and Television, Kevin specializes in bringing entertainment principles into everyday, real-life communication.
Kathryn LoheideSVP of Marketing, Formstack
Kathryn Loheide is SVP of Marketing at Formstack, a workplace productivity platform used by over 27,000 organizations worldwide to digitize what matters, automate workflows, and fix processes — all without code. At Formstack, Kathryn leads customer acquisition and growth, while creating brand advocates among customers, partners and employees. Connect with Kathryn on LinkedIn.
Jacqueline BaxterSenior Digital Strategist, Sitecore
Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. With a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.
Lindsey HeftaMarketing Director, Dakota Community Bank and Trust
2021 AMAF 4 Under 40 Award Winner
A native to Stanton, North Dakota, Lindsey Hefta was added to the Dakota Community Bank & Trust team in July of 2018 as their Marketing Director. As a one-person marketing department, Lindsey coordinates and carries out marketing efforts between all branches, departments, and agencies. Lindsey Hefta shines as an experienced, performance-driven, marketing professional and graphic designer with a demonstrated history of leading the marketing industry.
Arianna Orpello LewkoHead of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs
2021 AMAF 4 Under 40 Award Winner
Arianna is head of Consumer Marketing and leads the brand and marketing strategy for the firm’s Consumer businesses, including Marcus by Goldman Sachs and partnerships. She joined the firm in 2021 as a managing director. Prior to joining the firm, Arianna served as senior vice president at TD Bank, where she led the bank’s brand strategy through modern content, advertising and innovative personalization capabilities. Prior to that, she held senior roles at ING Direct, Capital One and Capital One 360, focused on digital marketing, brand strategy and customer retention and experience.
Arianna serves as a board member on the Fairmount Conservancy and the Please Touch Museum of Philadelphia. Arianna earned a BS in Business and Advertising and an MBA from West Virginia University in 2005 and 2006, respectively.
Chris BellingerVice President, Creative & Digital, Frito-Lay North America
2021 AMAF 4 Under 40 Award Winner
Chris Bellinger is an agency veteran with more than 15 years of experience leading a variety of agency disciplines including creative, digital, and social. In his current role as Vice President of Creative and Digital, Chris is tasked with a multifaceted role that includes leading the company’s in-house creative agency which includes creative, social, and digital execution, championing the DE&I progress within the Frito-Lay marketing department, and helping to push creative excellence throughout all of the brands with external agency partners.
Living by his “anything that tells a good story” motto, Chris is redefining what an in-house marketing agency is and can be: a creative force in TV, social content, ideas, and digital that is setting the iconic Frito-Lay portfolio ablaze
Zach HarrisVice President of Marketing, Water Portfolio, PepsiCo Beverages North America
2021 AMAF 4 Under 40 Award Winner
As Vice President of Marketing for the Water Portfolio, Zach Harris leads the brand strategy, communications, innovation, and commercial agenda for PepsiCo Beverages North America hydration brands, including bubly, LIFEWTR, and Aquafina. A 16-year PepsiCo marketing veteran, Zach’s breadth of expertise stems from previous roles working with Mountain Dew, the NFL partnership, PepsiCo’s Allied Brands, and most recently, the Ambient Juice portfolio.
Zach oversaw the marketing agenda for the Ambient portfolio, which includes Dole, Tropicana ambient, and Izze, leading new product and packaging innovation to give PepsiCo a competitive edge in the $9 billion category. Zach is an executive sponsor of EQUAL, PepsiCo’s LGBTQ+ Employee Resource Group. He graduated summa cum laude from The Wharton School of the University of Pennsylvania and currently resides in Manhattan.
Patrick SmithSVP and CMO, Cvent
Patrick is in charge of global marketing at Cvent, which includes the global development and execution of marketing campaigns and initiatives that builds Cvent’s brand and drives demand for its solutions. Patrick leads more than 250 global marketers, including the Corporate Communications, Product Marketing, Events Marketing, Customer Marketing, Content Marketing, Creative, and Global Demand Center teams. Prior to Cvent, Patrick was the CMO at Deltek, a global enterprise software company with over 23,000 customers around the world, where he built and promoted Deltek’s global brand and solution footprint. Before Deltek, Patrick held leadership roles at supply chain software leader Manugistics, Intel Corporation, and other industry-leading companies. Patrick has a bachelor’s degree from Penn State University and an MBA from the University of Maryland’s Robert H. Smith School of Business. He lives in Washington, D.C. with his wife.
Stacey FontenotSVP of Marketing, Cvent
With more than 20 years of experience in marketing, Stacey is a seasoned executive who has led multiple of teams at prominent organizations domestically and internationally. Currently co-lead of the Marketing function at Cvent, Stacey is responsible for both Event Cloud and Corporate Marketing. As the Vice President of Event Cloud Marketing, she is responsible for strategy formulation for the company’s event management platform. Prior to joining Cvent, Stacey was the Vice President of Product Marketing and Community Programs for Blackboard, Inc., a leading technology company in the education space. During her tenure she developed the Marketing strategy and future direction of their flagship product, Blackboard Learn. Stacey played an integral role in helping the organization deliver more than $350 million in revenue. Before Blackboard, Inc., Stacey served in a number of executive roles at global, publicly-held corporations including, XM Satellite Radio and Sprint Nextel. Stacey earned a Master of Business Administration degree from Wake Forest University and a Bachelor of Administration degree from the College of William and Mary.
Mike DietrichVP of Product Marketing, Cvent
Mike is the Vice President of Product Marketing at Cvent, responsible for marketing Cvent’s Event Cloud product portfolio. Mike’s 20+ years of industry experience includes deep product marketing and management experience at the nation’s largest event technology, education technology, broadcast media, and telecommunications companies. In his current role, Mike is responsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.
Myllisa PattersonSenior Director of Demand Generation, Cvent
Myllisa Patterson is the Senior Director of Demand Generation for the Event Cloud at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon with her husband, two daughters, two dogs and eleven chickens. She’s been with Cvent for 7.5 years.
Ehren MaedgeGeneral Manager - North America, MoEngage
As the General Manager of North America, Ehren leads marketing, sales, and customer success for MoEngage’s insights-led customer engagement platform. He is a multiple-time co-founder of venture-backed startups and has spent over 20 years building and leading teams in technology. Ehren is passionate about accelerating growth for MoEngage’s customers, driving implementations at Ally Bank, McAfee, and numerous others.
Tarah SpeckStrategic Value Advisor, Adobe
Tarah Speck is a Strategic Value Advisor for Adobe, and has been a marketer for nearly 15 years, with experience in every marketing function imaginable. As an advisor, she leverages her diverse background to help prospective and current customers understand the value of Adobe within the context of their own marketing teams, challenges, and goals. She frequently guest lectures at local universities and business schools, and is passionate about mentoring and teaching the next generation of business leaders.
Kate AdamsSVP of Marketing, Validity
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.
Gwen HooperMarketing Traffic Manager, Nationwide Marketing Group
Gwen Hooper joined Nationwide Marketing Group in the fall of 2019 in the role of Marketing Traffic Manager. She is a service-driven Project Manager with 10+ years of experience in digital projects, event planning, and managing teams. Excelling in breaking complex projects and ideas down into action-driven timelines, her primary focus is assessing and allocating team resources and bandwidth to execute high-level marketing and support for the Nationwide members. Gwen is a Florida native, with a BA from Florida State and an MBA from Southern New Hampshire University; she is based out of Memphis. She is passionate about team development, learning and support. She enjoys a good bourbon, spending time with her SO, and two cats who unfortunately don’t pay rent.
Cheryl VenableSenior Manager of Operations, Sony Creative Center
Cheryl Venable is the Senior Manager of Operations for Sony Creative Center and has been with the team for five years. She leads daily scheduling and resourcing, including creative request intake and budget and timeline management, for projects that include static, video, motion, and digital. A Wrike “cheerleader,” Cheryl’s responsibilities include Wrike onboarding and training, continuously finding new ways to use Wrike to keep the growing creative team streamlined and efficient. Prior to working for Sony, she was an Asset Manager for Freeform (Disney-ABC Cable Network) and also a reality television producer. Cheryl earned a Bachelor of Science in Film and Television from Boston University, a Master’s Degree from University of Southern California, and Professional Applied Management Certification from Northwestern University, and is currently pursuing her PMP exam certification.
Rachael JamesSr. Director of Digital Marketing, Wrike, a Citrix Company
For more than 15 years, Rachael James has worked with startups, agencies and enterprise brands developing strategies for digital advertising (Awareness, Demand generation, ABM) to drive pipeline and revenue. She’s passionate about marketing, especially results-based marketing. As Senior Director of Digital Marketing at Citrix, Rachael supports the Wrike product by driving the digital marketing strategy for all segments of the business. In her free time she enjoys traveling, cooking, and hanging out with her teacup long haired Chihuahua, Winston.
Sharon HarrisGlobal Chief Marketing Officer, Jellyfish
Sharon Harris is the Global Chief Marketing Officer at Jellyfish, a digital partner to some of the world’s leading brands including Uber, eBay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS. As Jellyfish continues to expand its global footprint, Sharon oversees international marketing strategy across 30 offices. In her role, a key focus area is positioning Jellyfish as a true global partner in digital marketing and transformation. Her extensive experience leading teams and pioneering advertising innovation will help to accelerate the company’s global expansion. Sharon has over 20 years of experience leading teams and making an impact within the marketing and digital media spaces. She has managed substantial accounts and projects for companies including T-Mobile, Reuters, Sirius Satellite Radio, IAC and Discovery Networks. Prior to joining Jellyfish, Sharon served as VP, Alliance Relationships at Deloitte where she managed both the Google Cloud Alliance and the Google Marketing Platform Alliance, which comprised over 4,000 practitioners across 40 countries. Prior to Deloitte, Harris exceeded global mobile advertising business revenue targets at Microsoft, launching advertising on Microsoft Windows 8 Ads-in-Apps. A passionate champion for diversity, equity and inclusion, Sharon is involved in several professional mentorship organizations and is a frequent speaker on the topics of representation in tech, inclusion and allyship. She is the board chair for Seattle’s Be Bold Now annual International Women’s Day celebration, and is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. She served as chair of the advisory board for the Marcus Graham Project where she continues to promote diversity in the advertising industry.
Julie AthertonFounder of Small Wonder
Founder of the marketing consultancy Small Wonder and author of Social Media Strategy; A practical guide to social media marketing. A business leader and strategist, Julie has 30 years’ experience working with global brands including Nissan, ITV, Deloitte Digital, ASOS and Mott MacDonald. She works with clients to integrate social media into their digital marketing and sales activities by harnessing the networked, interdependent relationships between consumers and brands.
Social Media Strategy; A practical guide to social media marketing
Digital planning is a requirement for all businesses, but many organizations still struggle to know which social media channels to invest in and how to integrate them with other marketing activity. Social Media Strategy gives clear guidance with a simple, structured approach to executing campaigns that work. It provides a blueprint for planning delivering and measuring social media’s contribution to business.
Clark BoydDigital Strategist, Writer & Speaker
Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international strategies for brands including American Express, adidas, and General Motors.
After running large departments at digital marketing agencies in London, New York, and Sydney, Clark moved on to work as a technology analyst for Towards Data Science and an independent adviser to Chief Marketing Officers at a range of leading global brands.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at events in Latin America, Europe, and the US.
He gained his BA and MA degrees from the University of Cambridge.
Bridgette DoigStrategic Data Executive, Tealium
A digital consultant helping companies power revenue with data. Originating from South Africa, Bridgette grew up in the Bay Area and was always fascinated with marketing and sales. After being named “Marketing student of the year” by the American Marketing Association in college she was inspired to pursue a career in marketing and sales and landed in the MarTech industry. After working in the consulting world she joined Tealium to help companies utilize their data and make an impact on their bottom line.
Arshdeep SoodSolutions Engineer
Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.
Megan Myers (Moderator)Senior Demand Generation Manager, Wrike, a Citrix Company
Megan Myers is a Senior Demand Generation Manager at Wrike. She oversees all sponsored activities and manages marketing operations for the demand generation team. Before joining Wrike, she held a range of marketing positions at Instapage and Symplicity. She lives in San Francisco with her husband and enjoys spending free time in nature.
Login & Registration FAQ’s
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
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On-Demand Content FAQ’s
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2021 AMA Digital Marketing Virtual Conference Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2021 AMA Digital Marketing Virtual Conference Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing through the end of December.
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