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Why AR May Be the Future of Experiential Marketing

Hal Conick

When Aaqib Usman saw the results of a Snapchat AR campaign made with Snapchat’s new Lens Studio, he was blown away. Here’s why Lens Studio could be the future of experiential marketing

Goal

In December 2017, Aaqib Usman did a full 3-D scan of his body and uploaded it to Lens Studio, a tool by Snap Inc. that allows people to design their own augmented reality lenses for Snapchat. Until then, Snapchat lenses—think face-swapping or a bunny nose on a human face—were designed exclusively by Snap and its paid sponsors. 

The December release of Lens Studio was an exciting moment for Usman, founder of Midwest Immersive. He wanted to play with the new tool immediately. “I have myself dancing to Drake’s ‘Hotline Bling,’” Usman says of the AR lens he created using his avatar. “I made it on Christmas, and I think I’ve seen about 4,000 views on it so far.” 

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Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.