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The Importance of PPC Using Google Ads

The Importance of PPC Using Google Ads

Person holding an iphone with Google on the screen

If you are an aspiring marketer, perhaps you think you don’t need to know about PPC using Google Ads. “But that’s digital advertising, not marketing!” Well, we have some news for you. Marketing and advertising are very closely related. Every marketer needs to know the importance of PPC using Google Ads. Google Ads PPC marketing is an effective, quick, and cost-effective way to spread awareness about a brand and sell products quickly.

The Importance of PPC Using Google Ads

More and more marketers and businesses are taking advantage of the benefits of PPC advertising and Google Ads in order to reach new audiences, build brand awareness, and increase revenue.

Some website owners and marketers think, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is that it is not as easy to appear in the search results as you might think, even with expert, professional SEO services. It takes a lot of time and work to achieve high organic rankings on Google for the keywords you want to rank for.


While SEO is definitely worth the effort, you can appear on Google using PPC ads in the meantime. Plus, PPC gives you more control over how your web page appears in the search results. Pay-per-click ads are an effective and integral part of any digital marketing strategy.

What is a PPC Campaign?

PPC is an acronym that stands for pay-per-click. Pay-per-click is an advertising model that allows you to advertise on Google and appear in the search results. Google PPC is used by millions of businesses all over the world. PPC marketing is a powerful, yet cost-effective way to raise awareness for your brand, drive traffic to your website, and boost sales.

How Google Ads Works

Google Ads is Google’s PPC advertising solution and the most commonly used PPC advertising network. It allows businesses and marketers to bid on keywords for the chance to show ads in the Google search results. Since Google is the most popular search engine, using Google Ads is a no-brainer.

The Importance of PPC Marketing for Marketers

If you are not currently doing any PPC marketing, you are most likely losing out on valuable web traffic — and revenue. Every marketer should have at least a basic knowledge of how to use PPC Google Ads. Google pay-per-click ads can have a major impact on many brands and businesses.

The Benefits of Pay Per Click Advertising

There are several benefits to adding pay per click advertising expert to your marketing repertoire:

PPC Helps You Reach Your Marketing Goals

If you want to achieve quick results for your clients, PPC is the answer. Whether your goal is brand awareness or driving e-commerce sales, pay-per-click ads can help.

PPC is Fast and Effective

Once you learn how to create and optimize a pay-per-click campaign, it is fairly simple to get a campaign up and running. Pay-per-click advertising is a proven fast and effective strategy to get results. PPC offers quicker results than an SEO campaign. Plus, many clients appreciate PPC ads because they are cost-effective. As the name indicates, you only pay for the ad placement when you get a click.

PPC is Easy to Measure and Track

If you want to demonstrate your success for your clients, PPC using Google Ads is easy to measure and track. (Especially if you use the Google Ads tool in combination with Google Analytics.) Google makes it easy to see how your PPC campaigns are performing. It is never difficult to measure the effectiveness of your advertising with Google Ads PPC campaigns.

PPC Offers Easy Entry

Even if you are a little late to the pay-per-click game, it is easy to create a PPC campaign and get it up and running quickly. Plus, you can optimize your ads as you go to ensure that they are effective.

PPC Using Google Ads Helps You Cast a Wide Net

Pay-per-click ads can help get your brand in front of new customers. Email and social media marketing tend to target people who are already aware of your brand. These strategies work better to nurture existing customers. But with PPC ads, you have the opportunity to cast a wide net to find new potential customers.

Pay Only When Someone Clicks

As the name suggests, PPC ads on Google mean you only have to pay money for the ad when someone actually, well, clicks on it. Though Google does show the ad only to searchers who are looking for related relevant topics or products, it is likely that anyone who is shown your ad will be interested and might click.

PPC Allows You to Limit Your Ad Spend

No one wants to go over their advertising budget. Google Ads allows you to set a limit on your daily and monthly ad spend. Plus, you can see exactly how your budget has been spent in Google Ads and optimize your campaign going forward.

Advertise Anywhere

Google Ads allows you to advertise to potential customers based on their location. This means you can advertise your business locally (within a matter of miles) or to people in entire regions, countries, or even to audiences across the globe. This makes Google Ads PPC ideal for both small businesses and enterprises. Google Ads also allows additional targeting, so you can appeal to specific audiences. 

Learn More About the Importance of PPC Using Google Ads and Become a Digital Marketing Pro!

The importance of PPC using Google Ads is just one part of your training to become a digital marketing professional in the AMA’s and DMI’s joint digital marketing certification. You will also learn skills like Content Marketing, Social Media Marketing, SEO, Display and Video Advertising, Email Marketing, Website Optimization, Google Analytics, and Digital Marketing Strategy. Sign up for the two top Digital Marketing Certifications in the U.S. today!