For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the marketer
“You seem strategic,” a manager told Rissa Reddan during a job interview, “but can you really execute an idea?”
Reddan, who worked as a marketing leader at PwC, listened to the question and realized she could answer with a story, something she had never done during a job interview.
“May I show you a picture?” she asked the manager.