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Podcasts Offer Cheap Advertising to a Growing Affluent Audience

Zach Brooke

Brooke Gittings logged onto Netflix one night toward the end of 2015 seeking to unwind by viewing a few episodes of the heavily promoted 10-part original documentary “Making a Murderer.”

By the time she finished the series, she was on a path to a new career.


Gittings didn’t yet know she’d entered a new field. To this day, as the host of three successful true-crime podcasts, she views her job as an extension of her previous occupation: social work. All she knew was she needed to talk about what she just watched. She brought up her reaction to the program’s critical examination of the murder trials of Steven Avery and Brendan Dassey with a co-worker, who revealed she shared Gittings concerns that the accused were railroaded.


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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.