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Marketers: How Are You Feeling?

Marketing News Staff

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How optimistic are you on the state of the U.S. economy? Participate in our Marketers’ Confidence Index survey to let us know.

The findings from the Marketers’ Confidence Index, a biannual survey released by the American Marketing Association, in partnership with Kantar, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth.

Participate in a short survey to help us understand how marketers view the current business climate and the role of marketing. This survey (link below) will take approximately five minutes and your individual responses will remain confidential.

Take the Marketers’ Confidence Index survey

The Marketers’ Confidence Index previously dropped by nine points from 131 in July 2018 to 122 in January 2019. The drop was primarily due to marketers losing confidence in consumer spending. Seventeen percent of respondents from the January survey said that they expected consumer spending to decrease, compared with 7% who expected spending to decrease in July 2018.

See a recap of the previous survey’s findings and download the full report.

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Image courtesy of Unsplash.