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Marketers’ Confidence Drops Due to Consumer Spending

Hal Conick

frustrated man with head in his hands

Outlook on consumer spending drops the Marketers Confidence Index from 131 to 122

The Marketers’ Confidence Index dropped by nine points from 131 in July 2018 to 122 in January 2019. The report—sponsored by Kantar Consulting and the AMA—finds that the drop was due to marketers losing confidence in consumer spending.

The Marketers’ Confidence Index is an online survey that asked 255 AMA newsletter subscribers a series of questions. Most respondents—41%—are at the VP or director level. In January’s survey, 24% say that consumer spending in the past six months decreased; in July’s survey, only 14% of marketers said that consumer spending in the previous six months decreased.

chart depicting expected revenue growth change and marketing's influence on organization

For the coming six months, 17% say they expect consumer spending to decrease, compared with 7% who expected spending to decrease in July.

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Hal Conick

Hal Conick is a staff writer for the AMA’s magazines and e-newsletters. He can be reached at hconick@ama.org or on Twitter at @HalConick.