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Georgetown University Strikes Social Media Gold

Georgetown University Strikes Social Media Gold By Letting Students Become Snapchat Storytellers

Hal Conick

Georgetown University Strikes Social Media Gold

Goal

There’s something illusory about marketing materials given to prospective university students. Shiny pages featuring shiny smiles with shiny white teeth in the foreground, cloudless blue skies in the background and copy that promises fun times today and bright futures tomorrow. But is this actually what the college atmosphere is like? What, exactly, do students do all day? Prospective students want genuine answers to important questions about where to spend their college years. 

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Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.