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3 Professional Development Options for Full-time Marketers

Sarah Steimer

Marketers (and aspiring marketers) are constantly looking for ways to brush up on their skills or gain certifications. Marketing News explores three options.

There’s a big “what now?” moment that emerges during many professionals’ careers. Maybe this moment occurs because their knowledge has gone stale, they want an edge on the competition or they’re looking for a new job. For marketers—or those looking to gain entrance into the marketing field—there are numerous options for updating your know-how and résumé.

1. Industry Leadership Certification

The American Marketing Association’s Professional Certified Marketer (PCM) program currently has two tracks: marketing management and digital marketing. The latter launched in March and allows marketers to demonstrate that they have specialized digital marketing skills and are aware of the best practices in the field. 

“This was developed for the purpose of giving people the tools and the knowledge they need to advance their career,” says Christopher Bartone, director of digital content at the AMA. “It’s about career advancement and allowing marketers to take agency in trying to gain an edge.”

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Sarah Steimer

Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.