The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators who shape the future through their work. Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces—sometimes complementary, sometimes contradictory—are on a trajectory to transform the marketing landscape over the next five to ten years.
2026 Future Trends in Marketing Report
