We asked two marketers and two designers for insights on how they collaborate: the pain points, communication styles and success stories.
Data-driven marketer Jessica Best explains how involving more teams in the experience design process can highlight more on-ramps in the customer journey
How to bring designers and marketers together
Design research is often skipped because those involved think they know what they need
Allen Gannett, founder and CEO of Trackmaven, says although creativity and data seem like oil and water, they can work together quite well.