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Marketing and Design

Marketing and Design

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Trust Me: How Marketers and Designers Work Together

We asked two marketers and two designers for insights on how they collaborate: the pain points, communication styles and success stories​​.



Data-driven marketer Jessica Best explains how involving more teams in the experience design process can highlight more on-ramps in the customer journey



Kill the Creative Brief and Start Talking

How to bring designers and marketers together

Why You Shouldn’t Skip Design Research

Design research is often skipped because those involved think they know what they need


How to Develop the Right Idea at the Right Time Using the Creative Curve

Allen Gannett, founder and CEO of Trackmaven, says although creativity and data seem like oil and water, they can work together quite well.