We asked two marketers and two designers for insights on how they collaborate: the pain points, communication styles and success stories
Though marketers and designers seem to fall on different ends of the spectrum, they can have a great working relationship. Those partnerships are on full display when a campaign is visually pleasing and backed by all the right data.
Marketing News spoke with two marketers (Rebecca Sears, CMO of Plantation Products, and John Lewellan, senior director of marketing operations at Informatica) and two designers (Amy Brusselback, principal of design at B&B Responses, and Trish Olives, creative freelancer and consultant) about how they can ensure a great working relationship. These conversations have been edited for clarity and length.
How is communicating within your discipline different from communicating with a marketer or designer?