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Research Policy, 44(6)
Service Business, 9(2)
Services Marketing Quarterly, 36(2)
Business Horizons, 58(3)
Consumer Behaviour, A book by Dinesh Kumar
!Customer Needs and Solutions, 2(2)
Experimental Economics, 18(2)
Journal of Advertising, 44(2)
Journal of Applied Psychology, 100(3)
Journal of Brand Management, 22(1)
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