Consumer Behaviour, Book by Dinesh Kumar <mmindchd@gmail.com>
Published by Oxford University Press (ISBN: 198095929)

PART I: OVERVIEW OF CONSUMER BEHAVIOUR

1. Introduction to Consumer Behaviour
2. Consumer Analysis, Segmentation, and Strategy
3. Consumer Decision-making Models
4. Business-to-business Buying Behaviour

PART II: CONSUMER AS AN INDIVIDUAL

5. Personality and the Consumer 6. Consumer Motivation
7. Consumer Perception
8. Consumer Learning
9. Consumer Attitudes and Change

PART III: INFLUENCES ON CONSUMER BEHAVIOUR

10. Family and Social Class
11. Culture and Consumer Behaviour

PART IV: MODIFYING CONSUMER BEHAVIOUR

12. Consumer Infl uence and Diff usion of Innovation
13. Communications and Consumer Behaviour

PART V: MEASURING AND ANALYSING CONSUMER BEHAVIOUR

14. Consumer Research Process
15. Consumption and Post-purchase Behaviour

PART VI: MODERN CONSUMER

16. Online Buying Behaviour
17. Consumer Engagement and Equity
18. Ethics and Social Responsibility

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