TOC: J Brand Man


Journal of Brand Management, 22(1)

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
Gianluigi Guido and Alessandro M Peluso [Publisher] [Google Scholar]

Sonic branding: A consumer-oriented literature review
Clara Gustafsson [Publisher] [Google Scholar]

Building self-brand connections: Exploring brand stories through a transmedia perspective
Neil Granitz and Howard Forman [Publisher] [Google Scholar]

Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption
Per Ostergaard, Judy Hermansen and James Fitchett [Publisher] [Google Scholar]