Archive

Type: Resources

Social Profit Orientation

Tim Keiningham has prepared a comprehensive set of teaching materials on marketing's role in building a better world

resources

Aug 17, 2024

The Zac Anesbury Show

Season 2 Episode 2 features Professor Billy Sung

resources

Jun 1, 2024

Interview with Ekant Veer

On the Zac Anesbury Show Podcast

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Mar 20, 2024

The Ultimate Educators Toolbox

An AMA SERVSIG initiative

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Feb 28, 2024

Marketing Research Competition

Live case competition; Team registration deadline 26 Jan 2024

resources

Jan 14, 2024

MSI News

Tulin Erdem will be the next Executive Director of the Marketing Science Institute

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Jan 10, 2024

Two Pop-Up SIGs Pop Up

The two new SIGs are the AI SIG, and the Branding SIG

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Dec 20, 2023

Matter of Facts

Get a personalized update from a set of interdisciplinary journals

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Aug 13, 2023

Measurement Error

Madhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops

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Aug 9, 2023

Sustainable Marketing and Innovation

Introducing the AMA Special Interest Group for Sustainable Marketing and Innovation

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Jul 26, 2023