Sustainable Marketing SIG Pops-Up
The AMA Sustainable Marketing Pop-Up SIG will serve academics and practitioners who want to collaborate to advance research, teaching, and stakeholder partnerships related to sustainable marketing
resourcesArchive
Type: Resources
JPP&M News
A catalog of the Journal of Public Policy & Marketing’s contributions at the intersection of race, marketing and public policy
resourcesThe Sales Lab
A podcast featuring interviews with sales leaders from companies like Qualtrics, Gartner, Laird Plastics and Citrix, with more scheduled
resourcesChief Sales Officers’ Minds
The Big Questions on Chief Sales Officers’ Minds, A position document from the Reynolds and Reynolds Sales Leadership Institute
resourcesRebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesTCR Digital Outreach
The Transformative Consumer Research community has launched a new digital outreach program
resourcesLINKS Global SCM Competition
Student assignment and competition, Oct-Nov 2020; Signup deadline 22 Sep
resourcesReal-World Negotiations
Two new large datasets on real-world negotiations, freely available for research
resources