Archive

Type: Resources

Interview with Ekant Veer

On the Zac Anesbury Show Podcast

resources

Mar 20, 2024

The Ultimate Educators Toolbox

An AMA SERVSIG initiative

resources

Feb 28, 2024

Marketing Research Competition

Live case competition; Team registration deadline 26 Jan 2024

resources

Jan 14, 2024

MSI News

Tulin Erdem will be the next Executive Director of the Marketing Science Institute

resources

Jan 10, 2024

Two Pop-Up SIGs Pop Up

The two new SIGs are the AI SIG, and the Branding SIG

resources

Dec 20, 2023

Matter of Facts

Get a personalized update from a set of interdisciplinary journals

resources

Aug 13, 2023

Measurement Error

Madhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops

resources

Aug 9, 2023

Sustainable Marketing and Innovation

Introducing the AMA Special Interest Group for Sustainable Marketing and Innovation

resources

Jul 26, 2023

Advertising Ethics

Zoom session for college-level advertising or marcomm classes

resources

Jul 16, 2023

Services Syllabi and Movie Collection

Updates to SERVSIG teaching resources and a call for syllabi

resources

Jul 12, 2023