Curious and Interesting
The Journal of Current Issues and Research in Advertising podcast series
resourcesArchive
Type: Resources
DocSIG Research Productivity Report
Links to the annual report on individual and institutional productivity from the AMA's Doctoral Student SIG
resourcesValue Creation and Marketing Accountability
Free course taught by David W. Stewart and made available on YouTube by the Marketing Accountability Standards Board
resourcesSustainable Marketing SIG Pops-Up
The AMA Sustainable Marketing Pop-Up SIG will serve academics and practitioners who want to collaborate to advance research, teaching, and stakeholder partnerships related to sustainable marketing
resourcesJPP&M News
A catalog of the Journal of Public Policy & Marketing’s contributions at the intersection of race, marketing and public policy
resourcesThe Sales Lab
A podcast featuring interviews with sales leaders from companies like Qualtrics, Gartner, Laird Plastics and Citrix, with more scheduled
resourcesChief Sales Officers’ Minds
The Big Questions on Chief Sales Officers’ Minds, A position document from the Reynolds and Reynolds Sales Leadership Institute
resourcesRebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resources