Archive
Type: Resources
DocSIG Research Productivity Report
Annual reports on individual and institutional productivity from the AMA's Doctoral Student SIG
resourcesMultilevel Marketing in the Classroom
A recent Chronicle of Higher Ed article on industry partnerships caught Bill Keep's eye
resourcesSERVSIG Syllabi and Movie Collection
SERVSIG has an updated video library for teaching service marketing concepts, and calls for instructors to share their services syllabi
resourcesMarketing Analytics Teaching Materials
Rob Palmatier, Andrew Petersen, and Frank Germann are offering easy access to slides, videos, and so forth
resourcesPDMA Global Student Innovation Challenge
PDMA pitch competition for undergraduate and graduate students; Deadline 30 Jun 2022
resourcesPOP Resources
The Institute for Marketing & Consumer Research at WU Vienna announces a curated literature collection on Possession, Ownership & Property
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