Customer Value Report
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resourcesArchive
Type: Resources
Research Productivity
The latest DocSIG Research Productivity Report, on institutions and authors, is now out
resourcesMarketing Emphasis Data
Vivek Astvansh and coauthors offer open access to a large dataset on firms' marketing orientation, capabilities and excellence
resourcesThe AMA Collegiate Mentorship Program
The program offers a unique opportunity to engage in meaningful mentorship relationships
resourcesAlpha Mu Alpha
Celebrate your students' achievement by nominating them into this marketing honor society
resourcesMarketing Careers Compass
A student resource from the Marketing Area at Fordham University's Gabelli School of Business
resources