Rebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesArchive
Type: Resources
TCR Digital Outreach
The Transformative Consumer Research community has launched a new digital outreach program
resourcesLINKS Global SCM Competition
Student assignment and competition, Oct-Nov 2020; Signup deadline 22 Sep
resourcesReal-World Negotiations
Two new large datasets on real-world negotiations, freely available for research
resourcesJM Webinars
Journal of Marketing Zoom webinars on Writing an Outstanding Review; 22, 29 Apr 2020
resourcesResources for Teaching Crisis Management
Dan Laufer offers a video and other resources on crisis contagion
resourcesVirtual Retail Teaching Tour
John Sherry received many interesting responses to his request for immersive virtual tour of retail spaces of use in class
resources