The Case of the Tata Nano
Sanjit Sengupta would like to share his new case study on repositioning the Tata Nano
postArchive
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SERVSIG Conference Hosts
The AMA Services Marketing SIG calls for proposals for its 2014 International Research Conference
postRevisit: MPPC Workshop 2012
5th Biennial Marketing and Public Policy Workshop and Doctoral Seminar, Atlanta, 3-7 Jun 2012; Deadline 27 Jan
postRevisit: Winter AMA 2012
American Marketing Association Winter Educators' Conference, St. Petersburg, FL, 17-19 Feb 2012; Early bird registration deadline 17 Jan
postMeyer to Edit JMR
Robert Meyer has been named Editor-Designate of the Journal of Marketing Research
postPromotional Strategy
Dave Shepherd is looking for input for a new course in Promotional Strategy
postRevisit: Customer Insights 2012
2012 Yale Customer Insights Conference, New Haven, 4-5 May 2012; Deadline 31 Jan
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