ARC: Connections: ELMAR: Posting

New Case Study "Round Two: Repositioning the Tata Nano"

This case study and accompanying teaching note is available by email from Sanjit Sengupta (sengupta@sfsu.edu) for academic colleagues. It has been published in Emerald’s Emerging Markets Case Collection and deals with consumer behavior and positioning issues with regard to the launch of the world’s cheapest car in India.

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