Meyer to Edit JMR


Robert Meyer has been named Editor-Designate of the Journal of Marketing Research

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Robert Meyer Named Journal of Marketing Research Editor-Designate

The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Mark Houston, Joel Huber, Punam Keller, V. Kumar, Vijay Mahajan, Rik Pieters, Florian Zettelmeyer and Christopher Bartone, are pleased to announce that Robert Meyer has been named editor-designate of the Journal of Marketing Research. Meyer, whose three-year term begins July 1, 2012, replaces Tulin Erdem, who has served as editor since July 2009. Meyer is the Gayfryd Steinberg Professor of Marketing and co-director of the Center for Risk and Decision Processes at the University of Pennsylvania’s Wharton School. He previously served as chair of the Marketing Department and Vice Dean of Wharton’s doctoral programs.

AMA VP of Publications Robert Lusch commented on Meyer’s appointment, “we are very fortunate to have such a well accomplished and recognized marketing scholar lead the Journal of Marketing Research. Meyer has some great ideas and plans to further advance the mission of JMR.”

Professor Meyer’s research has focused on consumer decision analysis, sales response modeling, and decision making under uncertainty. His work has appeared in a number of journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science. He has served as the editor of Marketing Letters as well as an associate editor of Marketing Science and the Journal of Consumer Research.

Meyer is a member of the American Marketing Association and has served as an Associate Editor of the Journal of Marketing Research since February 2010.

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