Dave Shepherd is looking for input for a new course in Promotional Strategy
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This semester I will be teaching a Promotional Strategy seminar in our Logistics and Supply Chain Management Ph.D. program at Georgia Southern University. I plan to focus on the traditional promotional mix (advertising, personal selling, publicity, and sales promotion) while including some discussion of social and “new” media. I would really like to see how other faculty are approaching this type of course. If you would please share your syllabi, reading list, and/or other course materials, it would be sincerely appreciated. Even if you have never taught such a course, I would love to see suggestions of articles that you think should be covered. You can email materials to email@example.com or mail to Dept. of Management, Marketing, and Logistics, Georgia Southern University, P. O. Box 8154, Statesboro, GA 30460.
Thanks in advance,
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