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KSMS Fall 2012

Fall 2012 Korean Scholars of Marketing Science International Conference, Seoul, 1 Dec 2012; Chairs: Roland T. Rust and Donghoon Kim; Deadline 15 Oct 2012

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KSMS Dissertation Award

The Korean Scholars of Marketing Science Doctoral Dissertation/Master Thesis Award Competition; Deadline 15 Oct 2012

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Churchill to Gary Lilien

Gary L. Lilien has won the 2012 AMA Market Research Special Interest Group Churchill Lifetime Achievement Award

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Lehmann Award 2012

Andrew Stephens and co-author Olivier Toubia have won the 2012 Lehmann Award for their article in JMR 47(2)

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Revisit: DMEF 2012

Update from the Direct/Interactive Marketing Research Summit, Las Vegas, 13-14 Oct 2012

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Revisit: MARCON 2012

MARCON 2012: International Marketing Conference, Kolkata, India, 28-30 Dec 2012; Deadline now 15 Oct

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Revisit: Path to Purchase

Measurable Marketing in the Path to Purchase, Presented by the NYU Stern Center for Measurable Marketing, New York, 28 Sep 2012

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Major Marketing Strategies

Golson Media seeks editorial contributors to an encyclopedia about marketing strategies; Deadline 3 Dec 2012

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Historical Material

Stan Shapiro would like to hear from faculty using historical material in class

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