DMEF is pleased to announce the Sunday Keynote address with speakers from MGM Resorts International at the October 13-14 Direct/Interactive Marketing Research Summit (Las Vegas, NV at the Mandalay Bay).

Loyalty Marketing: MGM’s M life Evolution, Advanced Analytics, and Technology

Customer Loyalty Programs are rapidly evolving in the gaming and hospitality industry, offering expanded services, increasingly customized rewards, and technology-driven advancements to attract and retain diverse customers. Hear how MGM Resorts International transformed its Players Club Loyalty Program into M life to personalize and tailor the customer experience.

Dr. Venkatesh Ravirala is an Executive Director of Advanced Analytics at MGM Resorts International.

Jordan Salmon is Director of Corporate Marketing Strategy for MGM Resorts International.

Learn more:

http://www.directworks.org/dmef-events/dmef-marketing-research-summit/keynote-speaker

Visit

www.researchsummit.org

for conference details and to register. Full-time academics receive DMA Professors’ Academy membership and are invited to receive complimentary DMA2012 Annual Conference and Exhibition attendance following the Summit. PhD students / candidates attend the Summit at half price, and are invited to receive a complimentary pass to DMA2012 as well.

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