Revisit: Path to Purchase


Measurable Marketing in the Path to Purchase, Presented by the NYU Stern Center for Measurable Marketing, New York, 28 Sep 2012

Measurable Marketing in the Path-to-Purchase

The NYU Stern Center for Measurable Marketing invites you to “Measurable Marketing in the Path to Purchase” on Friday, September 28, 2012. MMP2P is a gathering of marketing leaders and top academics exploring the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase, and post-purchase phases. Join us as we connect to learn best practices along the path-to-purchase in measurement, digital, social and mobile, and hear from the experts who are driving the new consumer journey.

  • Gain insight into digital influences on shopping behavior;
  • Learn about the effects of search and social influences on shoppers;
  • Deepen your understanding on the emotional aspects of buying behavior;
  • Explore measurement techniques digging into the customer mindset.


Groupon, Path to Purchase Institute, NBC Universal, Frito-Lay, comScore, Interpret LLC., C3 Metrics, LocalResponse, Middlegame Marketing Sciences, The Wharton School, Boston University, Katz Graduate School of Business at the University of Pittsburgh, and more.

Who Should Attend?

  • Any shopper marketing professional, including agency, retailers, and solutions providers.
  • Academics and research professionals.

Register now by visiting:, or

#MMP2P | Tell friends and colleagues about the conference on Twitter

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership