Venky Joins the MASB
The Marketing Accountability Standards Board is proud to announce that its new Advisory Council Chair is Venkatesh “Venky” Shankar
dialogThe Marketing Accountability Standards Board is proud to announce that its new Advisory Council Chair is Venkatesh “Venky” Shankar
dialogAn author team rquests unpublished/working papers that use the valuation paradigm (Kahneman et al. 1990)
dialogIf you know of any unpublished dictionary/list of marketing terms, please consider emailing Vivek Astvansh
dialogIshani Patharia is looking for working papers and unpublished studies on this topic
dialogStephan Volpers seeks unpublished empirical studies on new product launches or adoption in business markets
dialogA anonymous researcher seeks unpublished or working paper meta-analyses on any marketing topic
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