Archive
Type: Dialog
B2B Connect Research Symposium
Cohosted by the AMA's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)
dialogCustomer Equity Drivers
Valter Afonso Vieira is looking for unpublished papers on customer equity drivers
dialogLocalization of Web Sites and Apps
Mamoun Benmamoun seeks manuscripts on standardization, adaptation or localization of international Web sites, social media platforms or mobile apps
dialogJMR Scholarly Insights by AMA DocSIG
The AMA's Doctoral Student SIG is looking for doctoral students to contribute to the JMR Scholar Insights blog
dialogSales Performance, Salespeople
Brooke Reavey is looking for unpublished sales performance and salespeople papers
dialogConsumer Confusion
Bhuvanesh Kumar Sharma seeks unpublished work in the area of consumer confusion
dialogSyllabus Learning Objectives
Herb Rotfeld's take on university requirements to include learning objectives in Marketing syllabi
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