Brand Equity and Its Effects
Mike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis
dialogArchive
Type: Dialog
Group Projects
Rob Peterson asks about cutting-edge methods for holding team members accountable
dialogPandemic Workload and Burnout
David Taylor is conducting a study on the impact of the pandemic on faculty workloads
dialogWho Went Where?
DocSIG requests input from all those PhD students who were in the job market during Summer 2020 or are still in the process of job-searching
dialogManagers and Firm Performance
Jonathan Zhang is looking for unpublished work on CMO and CEO effects on firm performance
dialogVirtual vs. In-Person Conferences
Brian Vander Schee and Debbie DeLong ask for your help in filling out a survey on conference attendance
dialogFinding Literature
Vivek Astvansh seeks to determine how students and faculty identify literature articles on a topic
dialogResearch Practices of Marketing Academics
Scott Wright and Joseph Goodman invite you to take part in a survey on the opinions and research practices of marketing academics
dialogDiversity and Inclusion in the Curriculum
Marketing Faculty views are sought in a study on Embedding Diversity and Inclusion in Marketing Curriculum
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