Archive
Category: Special Interest
Syllabus Learning Objectives
Herb Rotfeld's take on university requirements to include learning objectives in Marketing syllabi
dialogMR SIG Srinivasan Award
The AMA's Marketing Research SIG has awarded Beth Fossen the 2022 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing
awardsMR SIG Lehmann Award
The AMA's Marketing Research SIG has awarded Tianxin Zou and Xian Gu Don Lehmann Awards for 2022
awardsMindfulness and Consumer Well-Being
Special issue of the Journal of Consumer Affairs; Deadline now 31 Aug 2022
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